Moores is responsible for developing new revenue streams across APS Group’s key vertical markets, including retail, financial services, public sector, charity and automotive. He reports to executive director Kim Naylor.

Moores previously worked with HH Global as business development director where he secured several pan-European accounts and introduced new opportunities in the US and Asia.

Moores said: “I intend to build on our pan-European client base as well as create increasingly diverse and challenging business opportunities that I know our team is capable of delivering on.”

APS executive director John Holmes added: “Moores’ insight and experience of the market combined with his second-to-none industry contacts makes him a great addition to the team and puts us in the perfect position to develop our customer base across the UK and beyond.”