This is a guest blog post from Michael Walters, Executive Director, Distributor Services at Advertising Specialty Institute (ASI). For more information about the National Buying Programs available to members through Printing Industries of America affiliates, visit www.printing.org/buyingpower.
Every client who buys from you already uses imprinted items—logo pens, t-shirts, bags, etc. Selling promotional products is a natural progression for a lot of printers—you already have your clients’ logos, there aren’t any start-up costs, there’s a high ROI, and it’s easy to get started! The Printing Industries of America National Buying Program with ASI, for members through Printing Industries of America affiliates, is a great way for you to break into this $19.4 billion industry and immediately begin increasing revenue.
Margins and Sales
Distributors selling promotional products see:
- Profit margins up to 40%
- Average yearly sales around $775,000
ROI Opportunities
Based on the results of ASI’s Global Advertising Specialties Impressions Study v.3, your customers spend an average of $3,000 per year on promotional items, with an average gross profit margin of 38%. Take a look at what that could mean for your annual revenues and gross profits if you sell promotional products to your current customers:
Click here to view Global Advertising Specialties Impressions Study v.3.
Increase Your Earning Potential
Instead of doing one-off print jobs, help your clients build campaigns using promotional products. Campaigns help increase brand recognition for your clients and ensure repeat business for your company. You can help customers be more successful—and increase your sales.
Want to Learn More?
Find out how ASI’s tools can help you grow profits and expand your business and see all that ASI has to offer members through Printing Industries of America affiliates by visiting www.printing.org/asi.