Russell will explain how publishers can and are using augmented reality and interactive print to increase revenue and boost reader engagement by integrating digital features including video, social media and e-commerce into their pages.
Also presenting to delegates at the annual autumn seminar will be printers, researchers, brand marketers and content marketing experts from companies including Precision Printing, Canon Europe, Marks & Spencer, WWF International and Sticky Content.
The morning session will explore the challenge facing print and “smart thinking”, looking at the opportunities for growth and development. The afternoon session will examine the issues of content and sustainability.
Two Sides’ Sonya Sanghera said: “Through our speakers we’re looking at how print meets the challenge of the multimedia world.
“We’re hoping people will take away from the event knowledge about how print can thrive in a modern landscape and still be very effective, thanks to all these different elements. We will also be looking at how green-thinking is influencing brand marketing.”
“Print isn’t dying – it is still at the forefront of the multimedia mix,” she added.
The Two Sides and Print Power seminar takes place at Stationers’ Hall in London, on 4 November.