There are so many free resources on the internet that it is difficult to choose what is worth your time. Watch Lon Safko, author of Social Media Bible. What I liked most were his examples of how social media has paid off. Real “dollars and cents” examples as well as fun examples. The Subway vs Quizno clip is excellent but actually dated 2007. http://prnt.in/ZJY What was news to me was the issue related to reputation management for Subway and the fact that Subway actually increased sales when Subway declined legal action. It is a bit long, but I listened and watched with one computer while I worked on another project on my other computer. ( yes, mulltitasking. ) Here is the link: http://prnt.in/ZJf for Lon Safko’s video. Please send me any “worth my time ” info! PS Also more “blend it” videos which we have all seen but still...
Keep an Eye on This– eBooks vs Printed Books Transformation Prediction
With the struggle of bricks and mortar book stores and the reported eclipsing of the sale of ebooks by some sources, printers of all products shouldl be keeping abreast of the news. Some in the book industry predict the transmforamtion will happen faster than expected when compared to the music and movie industry. http://prnt.in/ZJx 24 Months? 12 months? In my observations while traveling, I still see more hard copy books than digital readers, but the volume of ereaders is definitely increasing. With the demographics of internet users constantly increasing, the cost of Kindle, iPad and other devices decreasing no one doubts the direction. Probably the “when” is the question. What are printers doing about this direction is of bigger concern. What new revenue streams are being developed? How are printers serving their customers who choose to publish digitally? Savvy printers are offering to digitize magazines and books as a service. Other printers are moving into a broader role in working with customers. What are your thoughts? When will the transformation take place? What should printers do about...
Social Media Activities on Our End!
This month Julie Shaffer presented a program at the Vision 3 Summit (see www.vision3summit.org) on social media entitled, Social “Security”–Cementing Client Relationships with Social Media. This was attended by a large group which had many questions. Also, Julie Shaffer and I presented three webinars on social media topics. The three topics were Using LinkedIn as a Sales Prospecting Tool; Monitoring Your Online Reputation Using Social Media Tools, and Putting Your Business on the Map with Geo-Social Tools. It was fun to deliver and the follow up questions were really good. Also we have several microlessons on the topics that people can use for written background. See www.printing.org/microlessons Have you participated in social media learning events? What were they? What were your thoughts on needed programs? Let us know. Any ideas are welcome. ...
Update on the Old Spice Guy–a social media marketing success?
In SMFG we talked about the Old Spice Guy. Julie Shaffer has used the Old Spice Guy example in most of her Social Media sessions for our industry. Old Spice has actually increased sales as a result of the ad which is amazing, I believe. According to Mashable, sales of Old Spice body wash increased 107% in one month (from Nielson) as a result of the YouTube campaign. Now that’s a social media marketing success! But just as I was thinking of this stat, another site (MSNBC,July 20, 2010 www.msnbc.msn.com) contradicted the stat by saying sales did not increase but actually decreased for the specific product. I will go with the success story. Also, YouTube has a great “behind” the scene on the making of the latest ad. Check it out: http://prnt.in/Zoq I found the behind the scene YouTube more interesting than the original final product. What do you think? (I also want to know how Isaiah keeps his body in such excellent condition…OK, that is another blog…maybe not on social media but on fitness!) ...
Made me proud! Talking to kids about cool 3 D printing!
Recently my young granddaughter asked me about 3D printing. What? A ten-year-old asking about an article she read in the Economist? OK, so she only saw the headline but then my son who is a Gen Yer, asked me what I knew about 3 D printing. This is great, I could actually talk about it and guess what? We have a DPC Tech Talk article about it. Click here for the DPC Tech Talk. If you want to read the other Economist articles, try these links. Go 3D...