I want to hear more about this best practice at Vision 3 Summit. Andrew Field CEO of PrintingForLess is on the Innovations Panel at the conference.This idea was mentioned in a Printing Impressions article. More conveniently, there are tips for how to conduct your own video testimonial project. How good is that! http://prnt.in/Z4C Don’t miss this article. Results are amazing. Don’t miss Vision 3 Summit too. Are you going? Let me...
A new book review added Groundswell. Do you have a SM book to recommend?
http://social.printing.org/page/9159 Keeping up to date with Social Media is a challenge and some books are “must reads.” This is one of them. Groundswell is a foundational book and helps to clarify social media strategy and tactics. Read the reviw and if you have a suggestion or want to contribute a book review, let me know ...
Conversation with Author of The Social Media Bible
For any social media buffs, you know The Social Media Bible written by Lon Safko. Today, I was pleased to have a conversation with Lon to hear about his future plans for a PBS program and tour related to social media. I had an opportunity to share with him my points on b2c2b ….we are always selling to people and if selling to a business you must sell a person (c) and they must sell to the business (b). We also talked about the potential for geo tools to multiply big time with workers who indulge in geo games to transfer the practice to businesses. Any thoughts to share about b2c2b or geo tools? Yes, geo tools webinar is today!...
Social Media Tools in the Spotlight with Webinars This Week with Julie and Mary
Julie Shaffer and I are presenting three webinars this week. We will be highlighting various aspects of social media tools. Please join us for the series or pick and choose one or two to tune in. If you have an experience you would like to share related to the topic, email me directly mgarnett@printing.org Thank you! Mary Garnett http://www.printing.org/node/9091 LinkedIn as a Sales Tool Today! February 15 http://www.printing.org/node/9090 Monitoring Your Online Reputation Februay 16 http://www.printing.org/node/9089 Putting Your Company on the Map with Geo Social Tools February 17...
First Book Review Available–How to Disappear: Erase Your Digital Footprint, Leave False Trails, and Vanish without a Trace
The Social Media Field Guide website will carry book reviews. The first one is: How to Disappear: Erase Your Digital Footprint, Leave False Trails, and Vanish without a Trace by Frank M. Ahearn and Eileen C. Horan, Lyons Press, September 2010. Disappearing in general is difficult, expensive, and detail oriented; or, you must be very lucky. If you really think you will need to disappear, forget using social media sites and tools. The detailed outline of erasing your digital footprint is helpful and dicey. With all the discussion of privacy, the regret of overexposure on social media and plain curiosity, I read this book. Ahearn says he is a “liar for hire” (AKA skip tracer) and he details how he “always finds his man (or woman).” That sets the tone for the gritty language and vivid descriptions. It was informative, humorous, and filled with thoughtful suggestions. Rating 4 of 5 Full review is available....