There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business. As a small, full-service print company in central Wisconsin, Fey Printing has become well known not only for their impeccable printed works but for their creative marketing expertise as well. In the 2014 Premier Print Award competition, they took home two Bennys, one for “Neenah Paper Menu Promo” in the Booklets (4 or more colors, printers with 51–100 employees) category and another for “D/City Newsletter” in the Newsletters (4 or more colors) category. When they’re not creating award-winning marketing pieces for their clients, Fey Printing is doing some serious marketing for themselves. Here Kristopher Gasch, Director of Marketing, talks about how they tell their brand story and discusses their keys to success. Q: Can you please describe how your small business used its 2014 Premier Print Award Benny win to leverage your company? A: We have found tremendous value in the Premier Print Awards. It is encouraging to see our work on a “world stage” alongside projects from across the globe and, as such, the Premier Print Award name carries a lot of weight. It’s one thing for us to tell our story and talk about how proud we are of our work, but it is quite another to tell that story through the lens of an international competition.  Q: What is one key piece of advice you would give to your peers who struggle to find success?  A: Integrity, transparency, and a team approach to the entire print process are three important keys to success.  Ready to leverage your brand on a Premier Print Award like Fey Printing? First you need to enter! Just submit your pieces via our online entry system. The early-bird discount ends April 17, and the final deadline to enter is May 15, 2015. Learn more at...

There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business. As a small, full-service print company in central Wisconsin, Fey Printing has become well known not only for their impeccable printed works but for their creative marketing expertise as well. In the 2014 Premier Print Award competition, they took home two Bennys, one for “Neenah Paper Menu Promo” in the Booklets (4 or more colors, printers with 51–100 employees) category and another for “D/City Newsletter” in the Newsletters (4 or more colors) category. When they’re not creating award-winning marketing pieces for their clients, Fey Printing is doing some serious marketing for themselves. Here Kristopher Gasch, Director of Marketing, talks about how they tell their brand story and discusses their keys to success. Q: Can you please describe how your small business used its 2014 Premier Print Award Benny win to leverage your company? A: We have found tremendous value in the Premier Print Awards. It is encouraging to see our work on a “world stage” alongside projects from across the globe and, as such, the Premier Print Award name carries a lot of weight. It’s one thing for us to tell our story and talk about how proud we are of our work, but it is quite another to tell that story through the lens of an international competition.  Q: What is one key piece of advice you would give to your peers who struggle to find success?  A: Integrity, transparency, and a team approach to the entire print process are three important keys to success.  Ready to leverage your brand on a Premier Print Award like Fey Printing? First you need to enter! Just submit your pieces via our online entry system. The early-bird discount ends April 17, and the final deadline to enter is May 15, 2015. Learn more at...

There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business. Something catches your eye. The striking color, beauty, and elegance—images flawlessly flowing together throughout each calendar, poster, book, and other printed pieces. The work produced by the illustrious Australian company Body of Work is a culmination of sharp talent in print, design, and photography. But the the team at Body of Work has gained exciting market success thanks to Bob Armstrong. No stranger to awards, Armstrong ascended the stage at the 2014 Premier Print Awards Gala last September to accept 17 total Bennys as well as the Best of Show first-place title on behalf of his comapny. Though they do their own promotions, Armstrong also credits their success to the unparalleled endorsement of their peers through the Premier Print Awards. Here he explains how they get some valuable exposure for their Body of Work and how you can “work it” for your brand as well. Q: First can you share what these awards mean to your company? A: Ours is a bespoke product to a small elite group. The success of all bespoke products, from Rolls Royce down, is totally reliant on brand reputation pedigree and above all brand endorsement. There is no [greater] credibility than endorsement from your peers, and in our industry there is no higher international endorsement than the Premier Print Awards Our focus is totally craft driven, and our driving ambition is to be the best in the world at what we do. To achieve this, everything we do is without compromise. [This means that our company] bans the word “cost” because that is the first step of compromise. If we create the perfect product, the financial rewards will follow—and they have thanks to the committed team of craftsmen that make up Body of Work. Q: How have you been able to leverage your Premier Print Award wins to further build your brand? A: We have been extremely successful in leveraging these awards because, in addition to being a designer and photographer, I am an advertising man of long standing. We totally understand who we are trying to impress, what reaction we are seeking, and how to get it. If it becomes an exercise in self-glorification to your peers, it may satisfy your ego but won’t work commercially, and we are too pragmatic to go down that path. We are skilled in creation of all media and use...

There are some amazing companies that have won Bennys at the Premier Print Awards! This post is part of a blog series profiling 2014 Premier Print Award Benny winners from small print shops to large corporations as well as universities. Check out how a company in your demographic used their 2014 Benny win to leverage more business. Something catches your eye. The striking color, beauty, and elegance—images flawlessly flowing together throughout each calendar, poster, book, and other printed pieces. The work produced by the illustrious Australian company Body of Work is a culmination of sharp talent in print, design, and photography. But the the team at Body of Work has gained exciting market success thanks to Bob Armstrong. No stranger to awards, Armstrong ascended the stage at the 2014 Premier Print Awards Gala last September to accept 17 total Bennys as well as the Best of Show first-place title on behalf of his comapny. Though they do their own promotions, Armstrong also credits their success to the unparalleled endorsement of their peers through the Premier Print Awards. Here he explains how they get some valuable exposure for their Body of Work and how you can “work it” for your brand as well. Q: First can you share what these awards mean to your company? A: Ours is a bespoke product to a small elite group. The success of all bespoke products, from Rolls Royce down, is totally reliant on brand reputation pedigree and above all brand endorsement. There is no [greater] credibility than endorsement from your peers, and in our industry there is no higher international endorsement than the Premier Print Awards Our focus is totally craft driven, and our driving ambition is to be the best in the world at what we do. To achieve this, everything we do is without compromise. [This means that our company] bans the word “cost” because that is the first step of compromise. If we create the perfect product, the financial rewards will follow—and they have thanks to the committed team of craftsmen that make up Body of Work. Q: How have you been able to leverage your Premier Print Award wins to further build your brand? A: We have been extremely successful in leveraging these awards because, in addition to being a designer and photographer, I am an advertising man of long standing. We totally understand who we are trying to impress, what reaction we are seeking, and how to get it. If it becomes an exercise in self-glorification to your peers, it may satisfy your ego but won’t work commercially, and we are too pragmatic to go down that path. We are skilled in creation of all media and use...

This post was contributed by Chris Webbert, president, Advantage Book Binding, Inc.  Are you attending the 2015 BIA Conference? If you haven’t yet registered for this excellent event, now is the time to do so!  Postpress companies are at a prime position right now. There a so many new technologies and ways we can apply them to our business—if we just know how to utilize them. From special effects printing to digital marketing, this year’s BIA Conference offers tons of learning opportunities so you can expand your business. It’s also THE networking forum of the year for postpress professionals and key vendors, so come prepared to meet new potential clients and partners too! Learn more below about this great opportunity to network with other postpress professionals, hear from industry experts, and connect with suppliers. Here is all you need to know—the Who, What, When, Where, and Why—about The 2015 BIA Conference Who Printing Industries of America What The 2015 Binding Industries Association Conference Where The Minneapolis Marriott City Center in Minneapolis, Minnesota. When May 18-20, 2015 Why There are many great reasons to attend the 2015 BIA Conference: You’ll meet other professionals from trade binderies, graphic finishers, custom loose-leaf manufacturers, and information packagers. This is an ideal opportunity to exchange ideas that will help your company grow. You’ll meet the top suppliers to the postpress industry and have the opportunity to see the latest and greatest materials, services, and products. Plus have all of your questions answered by suppliers on site. You’ll hear from industry experts about new technologies that are transforming the industry and current market trends that you need to be aware of. This inside information will be invaluable to the future and success of your enterprise. You’ll have the opportunity to meet CEOs and top-level marketing and sales executives from the Print Leadership Summit, co-locating with this year’s BIA conference. For an additional fee, you can attend the BIA Plant Tour, when you’ll visit the Muscle Bound Bindery and Daily Printing Inc. Together these two businesses have more than 100 years of experience between them in the Minneapolis postpress industry. The tour concludes with a stop at the historic 612Brew, a landmark brewery in the historic Broadway building. How We hope you can join us for this exciting conference where you can definitely add a few more tools to your business-building toolbox. To learn more, visit the 2015 BIA Conference’s official website. Early-bird registration at a discount rate ends on Friday, March 27, so don’t delay!...