But this is not in fact the aim of the show’s jet-setty look. As anyone who attended last year’s smaller digital-only show in Barcelona or perhaps 2011’s show in Hamburg, will know, Fespa is all about the themes. And this year’s? You guessed it: ‘Your Destination for Print’. This new motif very much builds on the previous three shows’ themes of revolution, evolution and then application, explains Neil Felton, managing director of exhibitions and events. “First there were revolutionary new technologies, and then they evolved, then people became very much focused on applications and looking at the vast array of ways wide-format print could be used,” he says. “Now people are actually solidifying further what the revolution and evolution means to them so they’re deciding where the destination is.” Many of the show’s new features are geared around helping people understand how to apply the innovations of recent years to their own businesses, explains Felton. First there’s the new Jet Set Conference schedule. This will address key areas of opportunity for printers including those in digital textile, digital printing, business building skills and industrial printing, and has a confirmed line-up of industry figure-heads such as Paul Noble of Banner Box, Nick Del Verme of Advanced Digital Textiles, Nick Devine (AKA The Print Coach) and Melanie Bowles from Chelsea College of Art. Then printers would be well-advised to take a stroll down the show’s new Inspiration Runway, says Felton, where they‘ll see examples of innovative print, along with case study details of how they were created in a whole range of formats, including interior design, garments, printed electronics, outdoor, screen print effects, instore and augmented reality. “There’s going to be a massive array of different types of applications there; some really interesting things,” promises Felton. On-hand to offer more specific inspiration will be the Pilot’s Briefing Zone and Fespa Fabric, both providing expert advice for those considering branching out into garment production. Inspiring exhibits But it won’t all be about printers gaining application advice. Many of the show’s features are also geared towards inspiring brand owners about what sorts of innovative print they might harness to enhance their brands. Joining the Inspiration Runway in doing this will be the Creative Corner area it leads into, where a range of seminars on packaging, instore graphics, interiors, outdoor and super large-format print will aim to inspire designers, creatives and brand owners and open up relationships between them and printing companies. “Our biggest frustration as a federation is that often creatives don’t realise there are so many different ways print can be used,” says Felton. “So the Creative Corner is where we as a federation are trying to engage with the printer’s customer...
Express KCS expands offer with new marketing appointment
The company has enlisted Hogarth Worldwide’s ex-head of client production Nick Marlborough to the role of global business development consultant, Europe. Traditionally a supplier of pre-media services to newspaper and magazine publishers, Express KCS said it was experiencing more demand from brand owners that wanted to work directly with the company rather than with agencies, as well as an increased demand for digital and video post-production work. Marlborough has been recruited specifically to drive the business forward into these markets. Before joining Hogarth Worldwide in January 2011, Marlborough, who specialises in developing corporate and creative client relationships, held a string of positions at global design and production agency Tag. Express KCS chief executive Robert Berkeley said Marlborough’s experience would enable the company to offer retailers and brand owners better value for money. He added: “As brand owners look to make marketing spend work harder – reducing costs while maintaining brand integrity – we are seeing increased demand for our high-end creative and production expertise. “Nick has first-hand understanding of marketing production and brand requirements coupled with experience of complex production workflows. He is widely respected among customers and will be a valuable addition to our team.” Marlborough said: “With Express KCS’s wide range of creative services, their capacity, unique technology and the added benefit of providing efficient cost savings, I’m looking forward to bringing this new proposition to brand owners and retailers.”...
Get a seat in business class as London show takes off
But this is not in fact the aim of the show’s jet-setty look. As anyone who attended last year’s smaller digital-only show in Barcelona or perhaps 2011’s show in Hamburg, will know, Fespa is all about the themes. And this year’s? You guessed it: ‘Your Destination for Print’. This new motif very much builds on the previous three shows’ themes of revolution, evolution and then application, explains Neil Felton, managing director of exhibitions and events. “First there were revolutionary new technologies, and then they evolved, then people became very much focused on applications and looking at the vast array of ways wide-format print could be used,” he says. “Now people are actually solidifying further what the revolution and evolution means to them so they’re deciding where the destination is.” Many of the show’s new features are geared around helping people understand how to apply the innovations of recent years to their own businesses, explains Felton. First there’s the new Jet Set Conference schedule. This will address key areas of opportunity for printers including those in digital textile, digital printing, business building skills and industrial printing, and has a confirmed line-up of industry figure-heads such as Paul Noble of Banner Box, Nick Del Verme of Advanced Digital Textiles, Nick Devine (AKA The Print Coach) and Melanie Bowles from Chelsea College of Art. Then printers would be well-advised to take a stroll down the show’s new Inspiration Runway, says Felton, where they‘ll see examples of innovative print, along with case study details of how they were created in a whole range of formats, including interior design, garments, printed electronics, outdoor, screen print effects, instore and augmented reality. “There’s going to be a massive array of different types of applications there; some really interesting things,” promises Felton. On-hand to offer more specific inspiration will be the Pilot’s Briefing Zone and Fespa Fabric, both providing expert advice for those considering branching out into garment production. Inspiring exhibits But it won’t all be about printers gaining application advice. Many of the show’s features are also geared towards inspiring brand owners about what sorts of innovative print they might harness to enhance their brands. Joining the Inspiration Runway in doing this will be the Creative Corner area it leads into, where a range of seminars on packaging, instore graphics, interiors, outdoor and super large-format print will aim to inspire designers, creatives and brand owners and open up relationships between them and printing companies. “Our biggest frustration as a federation is that often creatives don’t realise there are so many different ways print can be used,” says Felton. “So the Creative Corner is where we as a federation are trying to engage with the printer’s customer...
Fespa preview: Get a seat in business class as London show takes off
But this is not in fact the aim of the show’s jet-setty look. As anyone who attended last year’s smaller digital-only show in Barcelona or perhaps 2011’s show in Hamburg, will know, Fespa is all about the themes. And this year’s? You guessed it: ‘Your Destination for Print’. This new motif very much builds on the previous three shows’ themes of revolution, evolution and then application, explains Neil Felton, managing director of exhibitions and events. “First there were revolutionary new technologies, and then they evolved, then people became very much focused on applications and looking at the vast array of ways wide-format print could be used,” he says. “Now people are actually solidifying further what the revolution and evolution means to them so they’re deciding where the destination is.” Many of the show’s new features are geared around helping people understand how to apply the innovations of recent years to their own businesses, explains Felton. First there’s the new Jet Set Conference schedule. This will address key areas of opportunity for printers including those in digital textile, digital printing, business building skills and industrial printing, and has a confirmed line-up of industry figure-heads such as Paul Noble of Banner Box, Nick Del Verme of Advanced Digital Textiles, Nick Devine (AKA The Print Coach) and Melanie Bowles from Chelsea College of Art. Then printers would be well-advised to take a stroll down the show’s new Inspiration Runway, says Felton, where they‘ll see examples of innovative print, along with case study details of how they were created in a whole range of formats, including interior design, garments, printed electronics, outdoor, screen print effects, instore and augmented reality. “There’s going to be a massive array of different types of applications there; some really interesting things,” promises Felton. On-hand to offer more specific inspiration will be the Pilot’s Briefing Zone and Fespa Fabric, both providing expert advice for those considering branching out into garment production. Inspiring exhibits But it won’t all be about printers gaining application advice. Many of the show’s features are also geared towards inspiring brand owners about what sorts of innovative print they might harness to enhance their brands. Joining the Inspiration Runway in doing this will be the Creative Corner area it leads into, where a range of seminars on packaging, instore graphics, interiors, outdoor and super large-format print will aim to inspire designers, creatives and brand owners and open up relationships between them and printing companies. “Our biggest frustration as a federation is that often creatives don’t realise there are so many different ways print can be used,” says Felton. “So the Creative Corner is where we as a federation are trying to engage with the printer’s customer...
Fespa preview: Get a seat in business class as London show takes off
But this is not in fact the aim of the show’s jet-setty look. As anyone who attended last year’s smaller digital-only show in Barcelona or perhaps 2011’s show in Hamburg, will know, Fespa is all about the themes. And this year’s? You guessed it: ‘Your Destination for Print’. This new motif very much builds on the previous three shows’ themes of revolution, evolution and then application, explains Neil Felton, managing director of exhibitions and events. “First there were revolutionary new technologies, and then they evolved, then people became very much focused on applications and looking at the vast array of ways wide-format print could be used,” he says. “Now people are actually solidifying further what the revolution and evolution means to them so they’re deciding where the destination is.” Many of the show’s new features are geared around helping people understand how to apply the innovations of recent years to their own businesses, explains Felton. First there’s the new Jet Set Conference schedule. This will address key areas of opportunity for printers including those in digital textile, digital printing, business building skills and industrial printing, and has a confirmed line-up of industry figure-heads such as Paul Noble of Banner Box, Nick Del Verme of Advanced Digital Textiles, Nick Devine (AKA The Print Coach) and Melanie Bowles from Chelsea College of Art. Then printers would be well-advised to take a stroll down the show’s new Inspiration Runway, says Felton, where they‘ll see examples of innovative print, along with case study details of how they were created in a whole range of formats, including interior design, garments, printed electronics, outdoor, screen print effects, instore and augmented reality. “There’s going to be a massive array of different types of applications there; some really interesting things,” promises Felton. On-hand to offer more specific inspiration will be the Pilot’s Briefing Zone and Fespa Fabric, both providing expert advice for those considering branching out into garment production. Inspiring exhibits But it won’t all be about printers gaining application advice. Many of the show’s features are also geared towards inspiring brand owners about what sorts of innovative print they might harness to enhance their brands. Joining the Inspiration Runway in doing this will be the Creative Corner area it leads into, where a range of seminars on packaging, instore graphics, interiors, outdoor and super large-format print will aim to inspire designers, creatives and brand owners and open up relationships between them and printing companies. “Our biggest frustration as a federation is that often creatives don’t realise there are so many different ways print can be used,” says Felton. “So the Creative Corner is where we as a federation are trying to engage with the printer’s customer...