The Daily Mirror Olympic Souvenir Edition of 28 July 2012 was a highpoint for a newspaper that remains a core business, with a nightly print order of around 500,000 copies requiring three high-speed presses. The souvenir edition comprised 96 pages including Olympic, racing and puzzle sections, all printed in one pass on a coldset web-offset presses. The Daily Mirror recycled newsprint brings its own demands on print quality, such as showthrough and strikethrough. But the business consistently performs to ensure everyone reads all about it in titles including The Racing Post (around 80,000 copies nightly), The Independent (around 130,000 copies nightly) and The Irish Independent on Sunday (around 15,000 copies per edition). www.trinitymirrorprinting.co.uk 020 7293 3000 COMMENDED Archant Print www.archant.co.uk 01603 772747 Deadlines, as with most newspapers, are tight, which makes good quality printing hard to achieve. But the Norwich printer delivered for Angling News and Classic Car Weekly, Garden News and MCN to win praise from judges for the team’s “impressive control of crossovers and a very consistent entry throughout”. FINALISTS Archant Print Trinity Mirror Printing (Oldham) Trinity Mirror Printing (Watford)...

The retailer implemented an e-CRM programme that saw the delivery of tens of millions of emails, but came to Howard Hunt Group wanting to test direct mail as part of the CRM strategy for Beautycard holders. The two companies began working on further cross-channel campaigns aimed at increasing the frequency of purchase and average transactional value. The Shhhhhh Mother’s Day campaign launched this March offering exclusive bonus points on fragrances. Wider-reaching channels including Facebook and TV were used to build awareness and create a platform for Superdrug to offer more tailored and personalised products. Howard Hunt worked to create a data selection of VIP card holders for a personalised DM campaign. Outcomes included better overall response and open rates and high average transaction values. The last word, however, went to the PrintWeek judges: “Excellent use of cross-channel communications, showing that DM supported by email really can drive value.” www.howardhuntgroup.com 01322 273252 FINALISTS Communisis Howard Hunt Group Response One Sponsored by Cross Media 2013...

The retailer implemented an e-CRM programme that saw the delivery of tens of millions of emails, but came to Howard Hunt Group wanting to test direct mail as part of the CRM strategy for Beautycard holders. The two companies began working on further cross-channel campaigns aimed at increasing the frequency of purchase and average transactional value. The Shhhhhh Mother’s Day campaign launched this March offering exclusive bonus points on fragrances. Wider-reaching channels including Facebook and TV were used to build awareness and create a platform for Superdrug to offer more tailored and personalised products. Howard Hunt worked to create a data selection of VIP card holders for a personalised DM campaign. Outcomes included better overall response and open rates and high average transaction values. The last word, however, went to the PrintWeek judges: “Excellent use of cross-channel communications, showing that DM supported by email really can drive value.” www.howardhuntgroup.com 01322 273252 FINALISTS Communisis Howard Hunt Group Response One Sponsored by Cross Media 2013...

Last November, the London company had to produce a giant Meerkat Tales children’s book for a nationwide promotional tour. By giant, the client meant A0-size text pages printed digitally and gloss laminated to emulate a typical children’s reading book. All production was polished off in-house within 72 hours. Impact and timing were crucial for another job: two Jaguar Land Rover presentation books, in a bespoke slipcase, with covers also printed digitally on large-format presses and gloss laminated. This was completed in fewer than 36 hours, but the judges praise was more succinct: “A clear winner in a category rammed with the wow factor.” www.screamingcolour.com 020 7549 3400 COMMENDED Empress Litho www.empresslitho.com 020 8316 6648 Last year’s finalist almost stole the crown this year with products that were, in the judges’ eyes, “awesome – no other word for them”. BrandMe 1993-2013, a designer’s own brochure celebrating 20 years of branding, boasted an 8pp cover on a landscape book without the usual join, coloured cloth spine and “good use of imaginative finishing techniques.” FINALISTS Celloglas Empress Litho Screaming Colour...

The Land Rover Experience, however, was quite an experience. New vehicle owners were targeted with an invite to a complimentary stomach-churning off-road experience at one of seven Land Rover Experience Centres in the UK. The customer offer had an inset USB pre-loaded with a Land Rover ?lm, a map and an invitation. Once a booking was made the customer received a mailing with core personalised details: times, maps and what to wear. The Real Digital team revved up its digital printing presses for duplex personalisation, while the judges sat back and enjoyed the ride: “Great quality targeted direct marketing that over-delivered on the client’s brief and provided a tangible return on investment.” www.real-digital.co.uk 020 8603 7000 COMMENDED Eclipse 4dm www.eclipse4dm.com 01536 416426 Last October, Eclipse Colour took over 4DM Group. As one of Britain’s largest commercial print and direct mail providers it had much to prove, and did so with campaigns including welcome packs for subscribers to The Times. Duplex lasered letters, voucher books and thermally printed personalised cards were hailed by judges as “excellent, with real attention to detail”. FINALISTS Eclipse 4dm The Lettershop Group Real Digital International Sponsored by printweekjobs...