The hardy foursome will take on the Samworth Brothers Charity Challenge, a gruelling nine mile run or walk followed by a frantic six mile canoe race and exhausting 27 mile bike ride around Loch Lomond and Trossachs National Park in Scotland on June 8.

General manager Mike Owens, group national accounts director Jonathan Bostock, group financial director, Colin Kunz and HR advisor Louise Webster are hoping to raise thousands for the Midlands Air Ambulance.

The event, in its fourth year, is run by food manufacturer Samworth Brothers, a client of Benson Box head company Benson Group.

Owens said: “This is a fantastic opportunity to support our much-needed air ambulance services as well as one of our most successful and important customers. We will be pushing the boundaries of our fitness and endurance, but also taking in some absolutely glorious Scottish scenery.

He added: “The Air Ambulance performs a most essential role and deserves our wholehearted support.”

Generous souls can sponsor the team by clicking here or by texting CARD98 £amount to 70070. Benson Group makes packaging for companies including Two Sisters Food Group, Greencore and Reckitt Benkiser across four sites and employs more than 900 people. It expects to achieve a turnover of £120m by the end of this financial year.