Experts will give talks, lead panel discussions and present case studies on the challenges to delivering successful campaigns and what they can achieve. The event on 23 and 24 October is at the Business Design Centre in north London.

As well as exhibitors on the show floors, the event will include several discussion hubs or theatres dedicated to Print and Innovation, Cross Media, Digital and Direct Marketing, Content Marketing and Publishing Strategies and a Mobile Marketing.

“As new digital technologies continue to capture people’s attention, printed media still holds a vital place,” said conference manager Ruth Clougherty. “Understanding how to effectively place print within marketing and publishing strategies is essential.

“The Cross Media 2013 theatre programme promises to set delegates on the right track and help them look at various options to widen their service offering. High-calibre speakers have already confirmed and we are looking forward to announcing more names soon.”

Some of the most successful cross-media campaigns will be covered first hand by leaders from St Ives, Carat, Crew Clothing Co, McCann London, Sony Europe, Twitter and Microsoft, who will offer advice on building effective strategies.

In the Print and Innovation Theatre InfoTrends associate director Kaspar Roos will stress the importance of print in content marketing strategies. OgilvyOne and Kyp Partnerhsip will give a case study on “putting print back on the map by keeping it creative, engaging and relevant”.

Canon Europe and UK marketing manager for graphic arts Andrew Harris will demonstrate the ROI of print to your customers. Chiefs from the BPIF, Canon Europe, Xplor and PODi have also confirmed their places on speaker panels.

Other confirmed speakers include Carat head of planning Dan Hagan, who will take to the Cross Media Theatre on “how to keep one step ahead of the ‘always on’ consumer with a real time planning approach”.

In the Digital and Direct Marketing Theatre, Adobe Systems Europe product marketing manager for EMEA Jamie Brighton will talk about new innovations in delivering personalised content.

“The show highlights the importance of print as part of a successful multi-channel marketing campaign,” said a show spokeswoman. “Companies will learn how to grow businesses into fully fledged marketing service providers with print as a part of their offering.”

Visitors will learn about the explosion in content access through digital and mobile devices and how to measure the ROI of one channel against the other through speakers from Royal Mail, O2 and IDM. The shift towards content marketing by brands will be covered speakers from FMG Group, the Content Marketing Association and Oxford University Press.

This year’s show will also reflect the growth in mobile data consumption, with the introduction of a Mobile Marketing Theatre, with speakers from Centrica, Tesco Mobile, Ernst & Young, adeven and the Internet Advertising Bureau UK.

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