This month Julie Shaffer presented a program at the Vision 3 Summit  (see www.vision3summit.org) on social media entitled, Social “Security”–Cementing Client Relationships with Social Media.  This was attended by a large group which had many questions.  Also, Julie Shaffer and I presented three webinars on social media topics.  The three topics were Using LinkedIn as a Sales Prospecting Tool; Monitoring Your Online Reputation Using Social Media Tools, and Putting Your Business on the Map with Geo-Social Tools.  It was fun to deliver and the follow up questions were really good. Also we have several microlessons on the topics that people can use for written background.  See www.printing.org/microlessons Have you participated in social media learning events?  What were they?  What were your thoughts on needed programs?  Let us know. Any ideas are welcome. ...

In SMFG we talked about the Old Spice Guy. Julie Shaffer has used the Old Spice Guy example in most of her Social Media sessions for our industry.  Old Spice has actually increased sales as a result of the ad which is amazing, I believe.  According to Mashable, sales of Old Spice body wash increased 107% in one month (from Nielson) as a result of the YouTube campaign.   Now that’s a social media marketing success! But just as I was thinking of this stat, another site (MSNBC,July 20, 2010 www.msnbc.msn.com) contradicted the stat by saying sales did not increase but actually decreased for the specific product.   I will go with the success story.  Also,   YouTube has a great “behind” the scene on the making of the latest ad.  Check it out:  http://prnt.in/Zoq   I found the behind the scene YouTube more interesting than the original final product.  What do you think?  (I also want to know how Isaiah  keeps his body in such excellent condition…OK, that is another blog…maybe not on social media but on fitness!)      ...

I want to hear more about this best practice at Vision 3 Summit.  Andrew Field CEO of PrintingForLess is on the Innovations Panel at the conference.This idea was mentioned in a Printing Impressions article.  More conveniently, there are tips for how to conduct your own video testimonial project.  How good is that!   http://prnt.in/Z4C  Don’t miss this article.  Results are amazing. Don’t miss Vision 3 Summit too.  Are you going? Let me...

http://social.printing.org/page/9159   Keeping up to date with Social Media is a challenge and some books are “must reads.”  This is one of them.  Groundswell is a foundational book and helps to clarify social media strategy and tactics.  Read the reviw and if you have a suggestion or want to contribute a book review, let me know ...

For any social media buffs, you know The Social Media Bible written by Lon Safko. Today, I was pleased to have a conversation with Lon to hear about his future plans for a PBS program and tour related to social media. I had an opportunity to share with him my points on b2c2b ….we are always selling to people and if selling to a business you must sell a person (c) and they must sell to the business (b). We also talked about the potential for geo tools to multiply big time with workers who indulge in geo games to transfer the practice to businesses. Any thoughts to share about b2c2b or geo tools? Yes, geo tools webinar is today!...

Julie Shaffer and I are presenting three webinars this week.  We will be highlighting various aspects of social media tools.  Please join us for the series or pick and choose one or two to tune in.  If you have an experience you would like to share related to the topic, email me directly mgarnett@printing.org      Thank you! Mary Garnett  http://www.printing.org/node/9091  LinkedIn as a Sales Tool    Today!   February 15 http://www.printing.org/node/9090  Monitoring Your Online Reputation  Februay 16 http://www.printing.org/node/9089  Putting Your Company on the Map with Geo Social Tools February 17...