The Midlands-based exhibition, point-of-sale and signage print specialist continued a three-year relationship with the British Fashion Council that has so far involved the company printing and installing branding for the pop up London Show Rooms event in New York, Los Angeles, Miami, Paris and London.

Aimed at helping fashion designers to promote themselves across the globe, each London Show Rooms event requires different printed elements.

For the latest showing in New York the team at Digital Imaging Services were given five days to produce a series of interior and exterior wall and walkway branding using vinyl graphics, graphic panels, digital projections as well as a number of lightboxes, at its Wolverhampton site.

Hexis Brick and Mactac 5828R were used for the cut vinyl lettering, while the lightboxes were created by printing spot white onto polycarbonate sheeting with black lettering printed over the top.

Print work was produced on Digital Imaging Services’s Vutek QS3220 and its recently installed Oce Arizona 480GT, with vinyl lettering cut on the firm’s Summa T-Series cutter and acrylic on its Esko Kongsberg digital cutting table.

The first plan had been to buy and create the light boxes in New York, but Digital Imaging Services production manager Dave Purcell said the price was prohibitive so they had decided to produce them all in the UK and ship them out.

Arriving on site in Manhattan at 8am, a team of three from Digital Imaging Services completed the installation for the event, which was due run for a week, by 8pm the same day.

Purcell said: “With this brief we needed to make sure what we did really wowed the audience as soon as they arrived so we needed to make sure everything was perfect. Sometimes the brief can actually change while we are on site so that can be a challenge, but never anything we’ve not been able to meet.”

Commenting on the results of its latest installation, a British Fashion Council spokesman said: “We’ve worked with Digital Imaging Services on several of our London Show Rooms events and they have helped us turn neutral spaces into creative and innovative environments where our fashion designers can proudly showcase their collections.”

The 14-staff print firm operates from a 1,400m production and warehousing facility in Wolverhampton.