Malcolm Sinclair, sales director at Tullis Russell said that the premium drinks sector was still “one of the big growth markets across the world”, adding that brand owners were looking to differentiate their brands “through the feel and texture of the carton” rather than solely its look on the shelf.

Chilean packaging printer Faret is one of the latest company’s to select Tullis Russell’s Trucard 2 gloss 530gsm for the presentation carton for international wine producer and distributor Anakena Chilean Wine.

The printing and finishing processes used by Faret included a double hit on the black for maximum density, as well as metallic gold inks, gloss and matt spot UV varnishing and embossing.

The box was printed on a six-colour Heidelberg XL 105 plus double coater and finished on a Bobst Expercut 106 LER; inks were supplied by Epple and coatings by Actega Terra.

The embossing also included two hits, the first for embossing and the second die-cutting.

Jaime Gonzalez, key account manager at Faret, said: “Anakena Chilean wines required a high quality board strong enough on its own so that litho-lamination was not required.

“It also needed a smooth gloss surface capable of handling demanding print finishing techniques that would deliver a striking on-shelf visual impact. Tullis Russell’s trucard 2 gloss 530gsm provided the solution and we are very pleased with the result.”

Rosario Carvajal, graphic designer at Santiago-based Anakena Chilean wine added: “We are delighted with the look and feel of our wine boxes which reflect perfectly the premium nature of our wines.”