The event, called the Creative Corner, runs throughout the London show, from 25 to 29 June. Keynote presentations will include talks from bosses at some of the biggest names in advertising and design such as McCann NY.

“The aim of the Creative Corner is to introduce print to new markets,” said FESPA conference events executive Michela Marcantonio. “We are targeting the event at printers, print buyers, brand owners and agencies.

“We are letting people know where print is important and how it can be used innovatively. The conference programme is on key topics for the creative community, showing what print can do and opening up the relationship through to end-users.”

Seminars will look at providing tips on design for particular print applications including retail packaging and in-store POP, interior decoration, outdoor media and extra-large print.

“On Thursday 27 June the Creative Corner will host a VIP day for advertising creatives and brand owners, where visitors can see examples of what print can offer when it’s used effectively,” she said.

Highlights on day one will include a talk by Saskia Goeteyn, EU design innovator at Coca-Cola Services who will discuss how businesses can increase brand loyalty. The 90-year-old brand design will be showcased as a case study highlighting the value of good design.

On day two Interiors Creative Corner will focus on interiors where Felipe Araujo and Daniel Perez from Catalonian interior design agency Eque y Seta, will explore how they are using print in the interior realm and the relevance it has within their industry.

Day three is the VIP day dedicated to creative professionals and brand owners, looking at the effectiveness of print within today’s marketing mix. The sessions will address the future integration of print with digital technologies such as QR codes.

Peter Souter, chairman and chief creative officer at TBWA, will discuss his experience within the industry with brands such as BT, Guinness, Sainsbury’s and Walkers in ha seminar titled Set up, expand, twist, resolve’

Other speakers include Sam Tomlinson, director at PwC, and Brad Mintz, print services director at Craft NY Brad Mintz and Brett Haylock, head of digital product at ClearChannel UK.