Fespa Africa is a joint venture with PP and will incorporate the latter’s established Sign Africa and Visual Communications Africa events. Fespa Africa will also be co-located with PP’s Africa Print show.

The combined events will have a footprint of 13,500m2, with 150 exhibtors, and are targeting 6,000- plus visitors from Africa and Europe.

Fespa managing director of events and exhibitions Neil Felton said: “Africa is a vital and exciting growth region, and in Practical Publishing, we have an experienced partner to help us establish Fespa there.

“FESPA’s strategy is always to work with a partner who can blend FESPA’s brand recognition, organisational strengths and world-class content programmes with local knowledge to deliver something which addresses the unique challenges and opportunities facing that particular region’s printers.”

Dyelan Copeland, Director at Practical Publishing added: “Sign Africa and Visual Communications Africa are successful, well-attended events but we know that, by partnering with FESPA, we can take them to another level. FESPA Africa will set out to deliver a new experience for African business audiences, at a time when they need global expertise and insight to help them embrace the opportunities of wide format.”

The inaugural Fespa Africa event will take place from 2-4 July 2014 in Johannesburg, South Africa.