The two new machines were chosen to increase print capacity and personalisation capabilities at the Rotherham-based business, which is part of the Garnett Dickinson Group, as well as cutting response times for fast-turnaround work.

The ‘Diamond Edition’ iGen4 press has a rated speed of 110ppm and a maximum recommended average monthly volume of 3.75m pages. Meanwhile, the Xerox Nuvera 120 EA Production System provides a complete production platform for books, manuals and transpromo applications. It operates at 120ppm and has a top average monthly volume rating of 1.5m images.

GD Direct Solutions managing director Carl Garnett said: “The iGen4 Diamond Edition and the Nuvera bring additional capacity to our existing laser and digital capability, along with faster production speeds, a larger sheet size and more flexibility across products.

“Personalisation and targeting is an important part of the direct marketing service we offer to our customers, and this investment will augment our ability to provide this in a commercially viable way.”

The list the iGen4 Diamond starts at £425,000 while the Nuvera 120 EA costs from around £125,000.