As a professional in the printing industry, it never hurts to get a refresher on the basics. These basics are not “old” ideas or theories of graphic communications. They are simply the building blocks of print and without them, you would not be able to grow with the industry or even understand it. Let’s face it, everyone can use a refresher once in a while.

Printing Industries of America will take it back to basics with the workshop Orientation to the Graphic Arts. This popular worskhop is the must-attend event for anyone in the industry who wants to be reminded of basic technology and language. Have you stopped reading, thinking “this isn’t for me, I’ve been in the industry for 20 years?” Well the novice is not the only professional who can benefit from orientation. It is equally beneficial to an expert in the field who wants to get a refresher in technology and industry language.

And you don’t need to work in the pressroom to take advantage of all that Orientation to the Graphic Arts has to offer. In past workshops, Orientation has been filled with attendees who are in sales, customer service, graphic design, human relations, marketing, production, and much more. Or if you are thinking of making a move in the industry, it doesn’t hurt to attend either. You will have the opportunity to learn about several different areas you may not have realized you were even interested in.

Orientation to the Graphic Arts will be held twice in 2013 at Printing Industries’ state-of-the-art facility just outside of Pittsburgh, PA. Attendees will work hands-on and in classroom-style settings, instructed by Printing Industries’ own experts. The first workshop will be held April 15–18, 2013, and will feature the print production workflow, major printing processes, color theory and reproduction, bindery, desktop publishing, and much more.

For more information about this event, visit and click on “Orientation to the Graphic Arts” under the “Public Workshops” tab. Get the refresher you need—attend Orientation to the Graphic Arts.