This is a guest blog post from John Conley, Vice President Commercial Print and Publishing at Xerox Corporation. For more information about the National Buying Programs available to members through Printing Industries of America affiliates, visit www.printing.org/buyingpower.
We are all faced with having to deal with the fast pace of change brought about by advances in technology. This is particularly true in the graphic arts, where we see content providers, equipment vendors, and service suppliers making changes to their product lines and service offerings and developing or using new technology.
In the past only large companies had the scale and bandwidth to take advantage of these changes, but organizations like Printing Industries of America have helped to bring the economic advantages of a large printer to small- and medium-size print service providers through programs like the Printing Industries of America National Buying Program with Xerox.
The Xerox Buying Program is one of the tools that Printing Industries of America provides to its members which allow print service providers (PSPs) and marketing service providers (MSPs) to compete with any size organization when it comes to acquiring equipment and services at highly competitive prices. The power of Xerox comes to your doorstep at equipment pricing levels that allow you to compete effectively anywhere in the market. This is extremely important as PSPs and MSPs are able to compete outside of their geographies thanks to the expanded branding opportunities that are created by strong Web-to-print solutions.
In addition to competitive equipment prices that members through Printing Industries of America receive with the program, users also gain access to all of the tools and services that are a part of the Xerox Go to Market Value proposition—which is focused on creating more value, productivity, and profitability for PSPs and MSPs. Your Xerox sales and service teams can help you with all elements of your business from new equipment, to workflow, to unique materials, to fresh ideas for new capabilities working with valued partners and subsidiaries like XMpie.
Xerox and Printing Industries of America have been working together successfully for more than 10 years. The Xerox Buying Program is a key value-added service that is focused on keeping you competitive in the market while at the same time helping to strengthen the programs and services that Printing Industries of America and its Affiliates bring to its members. It is a win-win for everyone.
Talk to your affiliate director, Xerox sales representative, or your peers in your affiliate who are already Xerox customers. Start benefiting from the power of the Printing Industries of America National Buying Program with Xerox. Learn more at www.printing.org/xerox.