Bernard Martin, a speaker at the upcoming Integrated Print Forum, talked to me for a bit about how getting started in social media is like building a house. Trust me, it makes much more sense when you listen to the Audioboo.
If you’re looking for more social media resources, Bernard has an extensive social media FAQ available for free. It’s great to see more and more printers embracing these tools and we are always looking for stories about how social media has expanded business or found printers opportunities. If you have a social media story, share it in the comments!