Quick, can you recall the last time you made a purchase? What did the ad look like?

Tests show that color images hold the consumer’s attention for two seconds or more, while black and white images sustain interest for less than two-thirds of a second. Color is important to our customers’ brands, products, and materials. It is a part of our daily lives. Therefore, achieving consistent, accurate color reproduction is essential to our industry. Color is perception, and as part of our commitment to serve this industry, one of the valuable resources we offer is to help you gain control and improve your management of color.

If accurate color reproduction is important in your business, watch as Dave Dezzutti, Technology and Research Analyst, Printing Industries of America and an experienced color expert, demonstrates how the spectrophotometer helps print professionals like you in our on-site, state-of-the-art printing facility. Dave will be presenting at both GRAPH EXPO 2012, held October 7–10, in Chicago, IL (Booth #4045) and the 2012 Color Management Conference, December 1–4, in Scottsdale, AZ.

Let us help you color your world—and save your company time and money, too! If color management is important to you and your company, see what awaits you at the 2012 Color Management Conference.