The American paper and packaging giant is using its exclusive distributor for UK and Ireland Warren Board Sales to stock its Carolina C1S and C2S grades in the UK.
The move follows news last month that International Paper had renewed its exclusive contract with the Midlands-based distributor and was to increase its stock range.
Carolina C1S and C2S are one- and two-sided coated boards, and can be used for greetings cards, book covers, direct marketing materials, brochures, catalogues and annual reports.
C1S is available in weights from 180gsm to 350gsm, while C2S is available from 195gsm up to 465gsm. Carolina is known for its brightness and whiteness values and has good fade resistance, according to the manufacturer.
The company said the current version of Carolina, sold in the US for five years, was suitable for high-end digital printers from the likes of Ricoh, Xerox, Canon, HP, Oce, Kodak and Konica Minolta.
Carolina is PEFC, while the mill is FSC and Sustainable Forestry Initiative certified.
International Paper commercial director for coated paperboard and recycled specialities Michael Krüger said Carolina provided consistent reproduction on any application.
Warren Board Sales’ managing director Kieran Ferguson said: “We’ve already seen interest in these new products with the high brightness and whiteness levels catching the attention of most users.”
In addition to Carolina, brands such as Everest (SBS), Arktika (GC1) and Alaska (GC2) are available through Warren Board, based in Glenfield, Leicestershire.