This post was contributed by Brian Regan, president, Semper International. Brian will present at the 2015 Print Leadership Summit, May 18–19, in Minneapolis, MN. Read his full article, “Introducing Techcreative: The Next Key Role in Hiring,” from the October 2014 issue of Printing Industries of America: The Magazine.
Have most of your recent hires been in the IT, marketing, or technology teams? As a job seeker, do you notice more companies requiring cutting-edge technical skills like CAD or Graphic Design, SEO or Social Media, or Variable Data or Web-to-Print? Today our industry is undergoing a fundamental shift in our internal rosters from production to technology centered.
Brian Regan and his team at Semper International have coined this new role the “Techcreative.” Defined as intermediaries between the two worlds of creativity and technology—those with the technical expertise to make your ideas a reality, Techcreatives are an essential part of a successful team. They are out-of-the-box thinkers who can help you streamline production strategies and improve workplace efficiency.
As an industry we need to be prepared to face this transformation. The question is not if business must adjust to new technology and new market dynamics, but what that shift will look like.
This infographic gives you a snapshot of the technology and creativity skills that blend to form the Techcreative.
