Key performance metrics (KPMs) evaluate the success of a business, but can differ between companies based on various factors including the size of the business and geographic location.

Below, you can see the sales-per-employee KPM in the graphic communication industry over the last ten years for profit leaders and profit challengers. Profit leaders are printers in the top 25 percent of profitability while profit challengers are those in the bottom 75 percent of profitability. In this timeframe, the average profit leader in our industry saw around $15,000 more in sales per employee than the average profit challenger.


How can you align your company to have sales-per-employee numbers that line up more closely with profit leading printers? First, you need to know where you stand. The new Printing Industries of America Dynamic Ratios will provide easy-to-understand graphics that show your current position in the market and where your company can grow. By completing the Dynamic Ratios survey, you will receive one free report of the Dynamic Ratios findings as well as free access to the online tool. For more information on how to participate, visit www.printing.org/ratios.