Guy Kawasaki is a well-known authority in the tech world and author of numerous columns, articles and especially http://alltop.com .  So picking up Enchantment was a no brainer for me.  The book impressed me with its common sense suggestions as well as good tips & tricks for email and Facebook marketing. The cover design contest also was appealing and I may try to duplicate the process.  The entire concept of “enchantment” is described as a process and not an event.  Reading the book is an event; following the suggestions will be a process to try!  Let me know if you have a good book to recommend.  Here is my complete review.  http://prnt.in/ZYL