Lydiatt had been at Communisis for seven years and was instrumental in the group’s move into colour digital printing. He left Communisis at the end of last month and took up his new job yesterday (7 October).

He said he was looking forward to the fresh challenge and described ProCo as a “fantastic company”.

ProCo managing director Jon Bailey said Lydiatt brought “great complementary skills” to the business.

“His role will be instrumental in strengthening a newly-defined sales process and proposition for the business as a whole,” Bailey said.

Lydiatt’s remit will include project management, the smooth integration of new business and the development of new technology innovations at ProCo.

He said: “The biggest challenge is that I will be working with Jon, who talks almost as much as I do and is just as enthusiastic. We’ll be fighting over the same oxygen!”

ProCo has sales of £11m, employs 110 staff and provides print, cross-media and marketing communications services.