Managing partners Lisa Williams and Ian Carnazza both used to work at Bezier, which put its print operations into administration earlier this year.

The new set up links together York-based Mosaic Group’s related disciplines of marketing strategy and creative, print management and fulfilment.

The firm said it aimed to exploit twin gaps in the POP services market: smaller brands seeking to win space in a crowded retail environment, and larger clients wanting a more responsive service.

Carnazza, former managing director at Bezier’s Wakefield operation in West Yorkshire, said Mosaic Group chief executive Tony Gill had been looking at the POP market for some time but had been waiting for the right moment and the right people to specialise in that area.

“We follow the same model of print management and work with carefully selected printers and specialists in each of the areas of POP – creative, design and print,” said Carnazza, who will work alongside William’s who was big on the design side while at Bezier, he said.

“We follow a low-cost, high-value solution and are supported by the Mosaic print management business,” he said. “We can be a significant part of the Mosaic family.”

“With the backing of Mosaic we will stand toe-to-toe with traditional suppliers who offer purely manufacturing. We are not here to be a bit-part player and expect to be a multi-million pound business in time.”

Gill said: “Lisa and Ian are the final pieces of the jigsaw. By combining their knowhow with the economies of scale and provenance of a £33m turnover marketing, print management and fulfilment group I’m confident we can give customers the best of both worlds.”

The team, based at Mosaic Group’s print management and fulfilment creative hub just outside York, has experience of working with some of the leading names in fast moving consumer goods. At Bezier Carnazza worked with Boots and Dixons Retail.

Earlier this year Bezier went into administration with the loss of around 400 jobs in West Yorkshire and Dorset. Administrators Deloitte said the company suffered a prolonged period of difficult trading.

For Mosaic, meanwhile, the launch of Mosaic POP represents its latest expansion. The company bought DMS, a direct marketing agency specialising in charities, for £2.1m just over a year ago. DMS was formerly part of the Involve Marketing Partnership.