The Profit Zone’s series of free talks and seminars are targeted at specific areas within the industry and are intended to address trends, threats and opportunities. This year, the seminar programme includes a session dedicated to the field of packaging to reflect the show’s extended focus.

The sessions will include ‘Master Classes’ that will address critical issues and offer practical steps to grow sales and increase revenue.

Trendspotting in Print will present data and statistics that highlight printing hardware and software trends while Profit Leaders at Work will feature case studies from successful businesses. Finally Business Growth in the Trenches will focus on providing tips for growing business in tough economic conditions.

The three areas of focus are: web-to-print (14 May), cross-media (15 May) and packaging (16 May).

Nick Devine, co-organiser of the Profit Zone and founder of The Print Coach, said: “Each session has been specifically designed to provide print service providers with the practical ideas, insights and strategies to continue driving revenue.”