According to the Q1 figures released by the body, total advertising spend grew by 2.4%. However, while the overall picture was rosy, driven by growth in online and TV advertising, newsbrands, magazines and direct mail fell by an estimated 7.9%, 11.6% and 1% respectively.
Total ad spend in the first quarter reached £4.14bn, following on from the positive trend of last year when total spend returned to pre-2007 levels and topped the £17bn mark.
The AA/Warc Expenditure Report predicted that the total 2013 advertising spend in 2013 will be 2.6% higher than 2012, rising to a 4.9% year-on-year increase in 2014.
Tim Lefroy, Chief Executive of the Advertising Association said: “A pound spent on advertising returns six pounds to GDP. These figures don’t just reflect growing confidence, they represent an important investment in the recovery.”
|Q1 2013 actuals||2013 (forecast)|
|Out of home||0.1||-1.5|
|Internet – pure play*||11.1||10.4|
*Internet data for Q1 2013 is a Warc estimate. Excludes TV VOD, digital adspend for newsbrands and magazine brands
** Direct mail data for Q1 2013 is a Warc estimate