The 3m x 1.8m Diecut Goldline manually fed platen works on paper, card, foam board, vinyl and corrugated and folding boxboard. The firm in Edmonton, north London produces point-of-sale material for film companies and supermarkets.

“The beauty of the machine is that digital print houses are printing bigger and using larger sheet sizes than traditional litho or screen work,” said production assistant Joanne Hobbs, adding PPFS was keen to home in on the digital market.

She said other big plusses of the new kit, which cost around £200,000, were faster makeready times and safety. Additionally repeat jobs only required one makeready, which could take up to two hours, which offered big savings in time.

Configuration of the machine meanwhile made it safer, she added, with some conventional machines operators having to “get into the machine” to make them ready whereas the task on the Goldline can be done at the rear of the machine away from working parts.

Hobbs said the 40-staff company was trialling the Goldline, which was installed by Diecut UK, on magnetic vinyl and initial results were positive.

Diecut UK said PPFS was one of the first companies to embrace this new technology. It not only increased its capacity as a trade finisher but protected their workforce using the machinery, the company said.