Moving Up The Ladder: Why Successful Workplaces Are Putting Women In The Lead
Most business owners and HR professionals know that a diversified workplace has significant benefits, and gender diversity is critical. But do you know that the diversity of your firm compared to your competitors can affect your overall business success? If you are a woman in this industry or thinking about entering, you’ll want to read this. Having more women in key leadership roles isn’t just a good HR policy; it’s also directly related to the success of your business, according to a recent study from DDI and The Conference Board, titled The Global Leadership Forecast (GLF) 2014 | 2015, Ready-Now Leaders: Meeting Tomorrow’s Business Challenges. The study examined 13,124 global leaders and 1,528 human resource executives representing 32 different industries from 48 countries. Of the 2,031 participating organizations, those in the top 20% of financial performance indicated significantly higher numbers of women in leadership positons. Of the top 20% of surveyed businesses, the count of women in leadership positions was 37%, while those in the bottom 20% reported only 19%. The same went for women considered to have a “high potential” for leadership capabilities (or above-average employees with the potential to move into leadership roles). Firm’s Financial Standing Women as Leaders Women as “High Potential” Top 20% 37% 12% Bottom 20% 19% 8% Women In Print: Still Room For Improvement When we compare these findings to the printing industry, numbers indicate that although we fall slightly below average, there have been strong improvements in the number of women leaders in print. Take a look at the 2013 Best Workplace in the Americas (BWA) Key HR Metrics report, which analyzed 27 different graphic arts companies recognized for their outstanding human relations efforts that contribute to a successful workplace. The average percent of women in management positions at BWA award-winning companies was 26.4 or 33.4% less when compared to the DDI study of world-wide companies. While men in management positions averaged at 73.6%. (If your company has an outstanding HR program, consider entering the BWA competition. Learn more at www.printing.org/bwa.) Similar results are shown in the 2011 Visual Communications Journal study of 349 women in the industry by Dr. Twyla J. Cummings, Senior Associate Dean and Professor, Graduate Executive Board Advisor, College of Imaging Arts and Sciences at Rochester Institute of Technology (posted on the PrintMediaCentr.com blog in July 2014). It indicates some key trends on how women are positioned in our industry today as compared to the findings of a similar study done in 2000. Here are just a few of the significant findings: More women have titles of Sr. Manager/Owner and Middle Manager compared to the 2000 study. There was a drop in the reported number for Sales/Marketing, Customer Service, Education, Computer Technology, Accounting, and other. Compared to the 2000 study, more women are working at small firms (with 50 or fewer employees) and large firms (500+ employees). There was a drop in reported numbers for women working at firms with between 51–500 employees. Respondents indicated that the percent of women at their firms increased at larger firms (21+ employees), compared to smaller firms (20 or fewer employees). Respondents indicated that more women held management positions at firms with 10+ employees; however, there was a drop for firms with less than 10 employees. On the issue of “problems...
read moreMoving Up The Ladder: Why Successful Workplaces Are Putting Women In The Lead
Most business owners and HR professionals know that a diversified workplace has significant benefits, and gender diversity is critical. But do you know that the diversity of your firm compared to your competitors can affect your overall business success? If you are a woman in this industry or thinking about entering, you’ll want to read this. Having more women in key leadership roles isn’t just a good HR policy; it’s also directly related to the success of your business, according to a recent study from DDI and The Conference Board, titled The Global Leadership Forecast (GLF) 2014 | 2015, Ready-Now Leaders: Meeting Tomorrow’s Business Challenges. The study examined 13,124 global leaders and 1,528 human resource executives representing 32 different industries from 48 countries. Of the 2,031 participating organizations, those in the top 20% of financial performance indicated significantly higher numbers of women in leadership positons. Of the top 20% of surveyed businesses, the count of women in leadership positions was 37%, while those in the bottom 20% reported only 19%. The same went for women considered to have a “high potential” for leadership capabilities (or above-average employees with the potential to move into leadership roles). Firm’s Financial Standing Women as Leaders Women as “High Potential” Top 20% 37% 12% Bottom 20% 19% 8% Women In Print: Still Room For Improvement When we compare these findings to the printing industry, numbers indicate that although we fall slightly below average, there have been strong improvements in the number of women leaders in print. Take a look at the 2013 Best Workplace in the Americas (BWA) Key HR Metrics report, which analyzed 27 different graphic arts companies recognized for their outstanding human relations efforts that contribute to a successful workplace. The average percent of women in management positions at BWA award-winning companies was 26.4 or 33.4% less when compared to the DDI study of world-wide companies. While men in management positions averaged at 73.6%. (If your company has an outstanding HR program, consider entering the BWA competition. Learn more at www.printing.org/bwa.) Similar results are shown in the 2011 Visual Communications Journal study of 349 women in the industry by Dr. Twyla J. Cummings, Senior Associate Dean and Professor, Graduate Executive Board Advisor, College of Imaging Arts and Sciences at Rochester Institute of Technology (posted on the PrintMediaCentr.com blog in July 2014). It indicates some key trends on how women are positioned in our industry today as compared to the findings of a similar study done in 2000. Here are just a few of the significant findings: More women have titles of Sr. Manager/Owner and Middle Manager compared to the 2000 study. There was a drop in the reported number for Sales/Marketing, Customer Service, Education, Computer Technology, Accounting, and other. Compared to the 2000 study, more women are working at small firms (with 50 or fewer employees) and large firms (500+ employees). There was a drop in reported numbers for women working at firms with between 51–500 employees. Respondents indicated that the percent of women at their firms increased at larger firms (21+ employees), compared to smaller firms (20 or fewer employees). Respondents indicated that more women held management positions at firms with 10+ employees; however, there was a drop for firms with less than 10 employees. On the issue of “problems...
read moreThere’s an Expert for That: Meet the Pros with Solutions at GRAPH EXPO 14
Picture this: Upon returning to the office from GRAPH EXPO 14, you meet with your boss to talk about a current project. What impresses her (more than that deep-dish Chicago-style pizza you had) is that you now have solid solutions to implement that save your company time and money! Congrats to you, star employee, for discussing your challenges with the experienced, knowledgeable Printing Industries of America experts at Booth #3667. They’re here to answer your specific questions in person and help you find solutions related to EHS, integrated print, economic forecasting, and more. We’ll show you just where you can meet them—at our booth, presenting seminars, and throughout the show. Julie Shaffer Vice President, Digital Strategies Years of experience—I’ve been in industry in one aspect or another for more than 24 years. Main area of expertise—My expertise has evolved. In prepress, I have solid knowledge in image editing, layout and design, color management, workflow automation, proofing, and imaging. Having managed the Digital Printing Council, I understand digital printing and production and direct marketing applications. I’ve written books on PDF, social media, and web-to-print. Now I’m focusing on 3D printing and developing online training programs to help members learn all of the above and researching new and disruptive technologies that may impact the industry. Julie’s integrated print tip—“The USPS website is a great place to find case studies, templates, and tips for designing a direct mail piece. This great free resource is at www.usps.com/business/mail-it.htm.” Meet Julie—I’ll be demoing the new Integrated Learning Center at our booth, #3667. You can also find me presenting several seminars: “3D Printing: NEW Profit Pathway for Commercial Printers,” Sunday, September 28 from 2:00–3:30 p.m. in R8; then “Color Management for ‘Non-Techies’,” Monday, September 29, 4:00–5:30 p.m. in R31; finally a Computer Lab “Digital Print Design: 20 Things You MUST Know Now,” Tuesday, September 30, 2:00–5:00 p.m. Ed Gleeson Director of Economics & Market Research Years of experience—I’ve been in the industry for 8 years as an economic and market researcher. Main area of expertise—Tracking industry trends such as profitability, sales, pricing, cost, etc., and providing the industry with this information so they can make better informed decisions. Ed’s tip for profitability—“According to our Ratios database, small- and medium-size printers that are profit leaders are just as profitable as their larger counterparts. During the seminar, we’ll explore why profit leaders earn 4 to 5 times as much as the average printer.” Meet Ed—Join me forthe seminar, “Beyond Survival: NEW Success Strategies for Small & Medium Sized Printers,” on September 30, 8:30–10:00 a.m. in R36. Gary Jones Assistant Vice President, EHS Affairs Years of experience—27 years. Main area of expertise—Federal (e.g., EPA, OSHA, DOT, CSPC, USDA, FTC, etc.), state, and local regulatory compliance, as well as assisting companies with their sustainability program development and implementation. Gary’s tip for compliance—“Printing operations need to incorporate EHS compliance into their everyday business management activities. Appropriate resources and support must be provided to understand, achieve, and maintain compliance, which provides the baseline for sustainability programs. Managing compliance and becoming a sustainable manufacturing operation reduces operating costs and increases profitability.” Meet Gary—I look forward to meeting you at Booth #3667 and on the show floor, Sunday, September 28. I invite you to see my presentation at the International Newspaper Group (ING) Annual Conference...
read moreThere’s an Expert for That: Meet the Pros with Solutions at GRAPH EXPO 14
Picture this: Upon returning to the office from GRAPH EXPO 14, you meet with your boss to talk about a current project. What impresses her (more than that deep-dish Chicago-style pizza you had) is that you now have solid solutions to implement that save your company time and money! Congrats to you, star employee, for discussing your challenges with the experienced, knowledgeable Printing Industries of America experts at Booth #3667. They’re here to answer your specific questions in person and help you find solutions related to EHS, integrated print, economic forecasting, and more. We’ll show you just where you can meet them—at our booth, presenting seminars, and throughout the show. Julie Shaffer Vice President, Digital Strategies Years of experience—I’ve been in industry in one aspect or another for more than 24 years. Main area of expertise—My expertise has evolved. In prepress, I have solid knowledge in image editing, layout and design, color management, workflow automation, proofing, and imaging. Having managed the Digital Printing Council, I understand digital printing and production and direct marketing applications. I’ve written books on PDF, social media, and web-to-print. Now I’m focusing on 3D printing and developing online training programs to help members learn all of the above and researching new and disruptive technologies that may impact the industry. Julie’s integrated print tip—“The USPS website is a great place to find case studies, templates, and tips for designing a direct mail piece. This great free resource is at www.usps.com/business/mail-it.htm.” Meet Julie—I’ll be demoing the new Integrated Learning Center at our booth, #3667. You can also find me presenting several seminars: “3D Printing: NEW Profit Pathway for Commercial Printers,” Sunday, September 28 from 2:00–3:30 p.m. in R8; then “Color Management for ‘Non-Techies’,” Monday, September 29, 4:00–5:30 p.m. in R31; finally a Computer Lab “Digital Print Design: 20 Things You MUST Know Now,” Tuesday, September 30, 2:00–5:00 p.m. Ed Gleeson Director of Economics & Market Research Years of experience—I’ve been in the industry for 8 years as an economic and market researcher. Main area of expertise—Tracking industry trends such as profitability, sales, pricing, cost, etc., and providing the industry with this information so they can make better informed decisions. Ed’s tip for profitability—“According to our Ratios database, small- and medium-size printers that are profit leaders are just as profitable as their larger counterparts. During the seminar, we’ll explore why profit leaders earn 4 to 5 times as much as the average printer.” Meet Ed—Join me forthe seminar, “Beyond Survival: NEW Success Strategies for Small & Medium Sized Printers,” on September 30, 8:30–10:00 a.m. in R36. Gary Jones Assistant Vice President, EHS Affairs Years of experience—27 years. Main area of expertise—Federal (e.g., EPA, OSHA, DOT, CSPC, USDA, FTC, etc.), state, and local regulatory compliance, as well as assisting companies with their sustainability program development and implementation. Gary’s tip for compliance—“Printing operations need to incorporate EHS compliance into their everyday business management activities. Appropriate resources and support must be provided to understand, achieve, and maintain compliance, which provides the baseline for sustainability programs. Managing compliance and becoming a sustainable manufacturing operation reduces operating costs and increases profitability.” Meet Gary—I look forward to meeting you at Booth #3667 and on the show floor, Sunday, September 28. I invite you to see my presentation at the International Newspaper Group (ING) Annual Conference...
read moreThere’s an Expert for That: Meet the Pros with Solutions at GRAPH EXPO 14
Picture this: Upon returning to the office from GRAPH EXPO 14, you meet with your boss to talk about a current project. What impresses her (more than that deep-dish Chicago-style pizza you had) is that you now have solid solutions to implement that save your company time and money! Congrats to you, star employee, for discussing your challenges with the experienced, knowledgeable Printing Industries of America experts at Booth #3667. They’re here to answer your specific questions in person and help you find solutions related to EHS, integrated print, economic forecasting, and more. We’ll show you just where you can meet them—at our booth, presenting seminars, and throughout the show. Julie Shaffer Vice President, Digital Strategies Years of experience—I’ve been in industry in one aspect or another for more than 24 years. Main area of expertise—My expertise has evolved. In prepress, I have solid knowledge in image editing, layout and design, color management, workflow automation, proofing, and imaging. Having managed the Digital Printing Council, I understand digital printing and production and direct marketing applications. I’ve written books on PDF, social media, and web-to-print. Now I’m focusing on 3D printing and developing online training programs to help members learn all of the above and researching new and disruptive technologies that may impact the industry. Julie’s integrated print tip—“The USPS website is a great place to find case studies, templates, and tips for designing a direct mail piece. This great free resource is at www.usps.com/business/mail-it.htm.” Meet Julie—I’ll be demoing the new Integrated Learning Center at our booth, #3667. You can also find me presenting several seminars: “3D Printing: NEW Profit Pathway for Commercial Printers,” Sunday, September 28 from 2:00–3:30 p.m. in R8; then “Color Management for ‘Non-Techies’,” Monday, September 29, 4:00–5:30 p.m. in R31; finally a Computer Lab “Digital Print Design: 20 Things You MUST Know Now,” Tuesday, September 30, 2:00–5:00 p.m. Dillon Mooney Technical Consultant, Certified SHOTS Trainer Years of experience—34 years. Main area of expertise—Technical consulting and press and technical advice. Dillon’s cost-saving tip—“Preventive equipment maintenance is cost effective and helps ensure high-quality products. Quality will not exceed the most neglected subsystem on any press.” Meet Dillon—You can find me in and around the Printing Industries of America Booth #3667 or out meeting with vendors and scoping out the exciting new technologies. Ed Gleeson Director of Economics & Market Research Years of experience—I’ve been in the industry for 8 years as an economic and market researcher. Main area of expertise—Tracking industry trends such as profitability, sales, pricing, cost, etc., and providing the industry with this information so they can make better informed decisions. Ed’s tip for profitability—“According to our Ratios database, small- and medium-size printers that are profit leaders are just as profitable as their larger counterparts. During the seminar, we’ll explore why profit leaders earn 4 to 5 times as much as the average printer.” Meet Ed—Join me forthe seminar, “Beyond Survival: NEW Success Strategies for Small & Medium Sized Printers,” on September 30, 8:30–10:00 a.m. in R36. Gary Jones Assistant Vice President, EHS Affairs Years of experience—27 years. Main area of expertise—Federal (e.g., EPA, OSHA, DOT, CSPC, USDA, FTC, etc.), state, and local regulatory compliance, as well as assisting companies with their sustainability program development and implementation. Gary’s tip for compliance—“Printing operations need to incorporate EHS compliance...
read moreThe More Things Change, the More Things Stay the Same
The following is a guest blog post from Kevin Cooper, author of Lean Printing: Cultural Imperatives to Success and coauthor of Lean Printing: Pathway to Success and Setup Reduction for Printers. We live in tumultuous times. We have all been taught since our earliest years that change is a constant, things change, the only constant is change, and probably many other pithy little sayings on the topic of change. With all of the focus that has been put on change it is still remarkable how difficult it is for organizations, and people, to enact and embrace change. Part of this relates to fear. Change is stressful. It takes energy to change something. Change takes focus and effort, we must do something differently. We all know this instinctively but that does not make it easier to do. Want to lose weight? You must change your exercise or eating behavior. Want to save more for retirement? The answer lies in changing your spending or saving habits. Easy to say, tougher to do. Many printers have learned about the concept of Lean management over the past few years. Few printers have been successful to any great degree in implementing Lean principles. The lack of success in the industry is not because Lean is difficult to understand or because Lean has not been proven to be applicable. The biggest impediment to Lean success for printers lies in a desire to implement Lean principles without being willing to undertake the change necessary for sustainable success. Lean is not a set of tools to layer on top of how you already do business. Lean is a fundamentally different way of managing your business. Being Lean means doing things differently than you currently do. Being Lean means changing the way you do things and that is no easier than losing weight or altering your spending habits late in life. We all yearn for the magic pill that makes problems disappear. It does not exist. Change takes effort and hard work. Want to be Lean and improve your business? It is time to...
read moreThe More Things Change, the More Things Stay the Same
The following is a guest blog post from Kevin Cooper, author of Lean Printing: Cultural Imperatives to Success and coauthor of Lean Printing: Pathway to Success and Setup Reduction for Printers. We live in tumultuous times. We have all been taught since our earliest years that change is a constant, things change, the only constant is change, and probably many other pithy little sayings on the topic of change. With all of the focus that has been put on change it is still remarkable how difficult it is for organizations, and people, to enact and embrace change. Part of this relates to fear. Change is stressful. It takes energy to change something. Change takes focus and effort, we must do something differently. We all know this instinctively but that does not make it easier to do. Want to lose weight? You must change your exercise or eating behavior. Want to save more for retirement? The answer lies in changing your spending or saving habits. Easy to say, tougher to do. Many printers have learned about the concept of Lean management over the past few years. Few printers have been successful to any great degree in implementing Lean principles. The lack of success in the industry is not because Lean is difficult to understand or because Lean has not been proven to be applicable. The biggest impediment to Lean success for printers lies in a desire to implement Lean principles without being willing to undertake the change necessary for sustainable success. Lean is not a set of tools to layer on top of how you already do business. Lean is a fundamentally different way of managing your business. Being Lean means doing things differently than you currently do. Being Lean means changing the way you do things and that is no easier than losing weight or altering your spending habits late in life. We all yearn for the magic pill that makes problems disappear. It does not exist. Change takes effort and hard work. Want to be Lean and improve your business? It is time to...
read moreSolvent-Contaminated Wipes
The U.S. Environmental Protection Agency has amended the hazardous waste regulations that affect the way your operation needs to manage solvent-contaminated wipes. The change addresses both reusable and disposable solvent-contaminated wipes and allows them to be managed as non-hazardous waste. Its purpose is to provide a minimum uniform set of requirements designed to protect human health and the environment, while providing for operational flexibility. The Federal Solvent-Contaminated Wipes Rule took effect January 2014. Since the rule is deregulatory, it must be adopted by each individual state before it becomes effective. While many states have adopted the rule, not all states have undergone rulemaking. See below for list of states that have adopted the rule. If your state has not adopted the rule, you will have to follow your current state policy as every state has a policy for reusable towels. However, many of them require disposable towels to be managed as hazardous waste. Following EPA’s management requirements excludes reusable and disposable solvent-contaminated wipes from being regulated as a hazardous waste. This means the overall compliance cost for the industry will be reduced. If your state has adopted this rule; follow the regulations to be in compliance and save your company money. Resources: Federal Solvent-Contaminated Wipe Rule Provides Regulatory Relief – An informative article on the new rule that provides information on the rule’s required management practices. Overview of the 2013 Solvent-Contaminated Wipes Final Rule – A detailed PowerPoint explaining the new rule and its management requirements. New EPA Rules for Solvent Contaminated Wipes (Shop Towels) – An archived webinar that provides critical information on what is required and what steps must be taken to meet the new requirements. Best Management Practices – A fact sheet that identifies proper management practices. Reusable Wipes Management Poster – A poster that illustrates how to properly manage reusable wipes. Disposable Wipes Management Poster – A poster that illustrates how to properly manage disposable wipes. Compliance Documentation Form – This form identifies what needs to be documented and demonstrates compliance. Rule By State – A resource depicting the status of the solvent contaminated wipe rule for each state. EPA Resources – EPA has a dedicated web page with FAQs, fact sheets and other information on the rule changes. Solvent-Contaminated Wipes Summary Chart – A thorough summary of the updated rule in a chart format. Reusable Wipes Compliance Checklist – A checklist addressing all of the requirements that need to be met for the proper management of reusable wipes. Disposable Wipes Compliance Checklist – A checklist addressing all of the requirements that need to be met for the proper management of disposable...
read moreSolvent-Contaminated Wipes
The U.S. Environmental Protection Agency has amended the hazardous waste regulations that affect the way your operation needs to manage solvent-contaminated wipes. The change addresses both reusable and disposable solvent-contaminated wipes and allows them to be managed as non-hazardous waste. Its purpose is to provide a minimum uniform set of requirements designed to protect human health and the environment, while providing for operational flexibility. The Federal Solvent-Contaminated Wipes Rule took effect January 2014. Since the rule is deregulatory, it must be adopted by each individual state before it becomes effective. While many states have adopted the rule, not all states have undergone rulemaking. See below for list of states that have adopted the rule. If your state has not adopted the rule, you will have to follow your current state policy as every state has a policy for reusable towels. However, many of them require disposable towels to be managed as hazardous waste. Following EPA’s management requirements excludes reusable and disposable solvent-contaminated wipes from being regulated as a hazardous waste. This means the overall compliance cost for the industry will be reduced. If your state has adopted this rule; follow the regulations to be in compliance and save your company money. Resources: Federal Solvent-Contaminated Wipe Rule Provides Regulatory Relief – An informative article on the new rule that provides information on the rule’s required management practices. Overview of the 2013 Solvent-Contaminated Wipes Final Rule – A detailed PowerPoint explaining the new rule and its management requirements. New EPA Rules for Solvent Contaminated Wipes (Shop Towels) – An archived webinar that provides critical information on what is required and what steps must be taken to meet the new requirements. Best Management Practices – A fact sheet that identifies proper management practices. Reusable Wipes Management Poster – A poster that illustrates how to properly manage reusable wipes. Disposable Wipes Management Poster – A poster that illustrates how to properly manage disposable wipes. Compliance Documentation Form – This form identifies what needs to be documented and demonstrates compliance. Rule By State – A resource depicting the status of the solvent contaminated wipe rule for each state. EPA Resources – EPA has a dedicated web page with FAQs, fact sheets and other information on the rule changes. Solvent-Contaminated Wipes Summary Chart – A thorough summary of the updated rule in a chart format. Reusable Wipes Compliance Checklist – A checklist addressing all of the requirements that need to be met for the proper management of reusable wipes. Disposable Wipes Compliance Checklist – A checklist addressing all of the requirements that need to be met for the proper management of disposable...
read moreIn the Name of Print: How Printing Industries of America and our Affiliates Are Fighting to Promote the Value of Print (Part 2)
Through this series of blogs, the campaign leaders of Value of Print, Choose Print, and Print Grows Trees are revealing the effects these campaigns are having on the industry and how they’re fighting to help educate print buyers. In Part One Lisa Rawa, Vice President of Marketing for Printing Industries of America, gave insights into the successful Value of Print campaign, including reactions from industry members. Here in Part Two, we travel to Printing Industries of America’s southern California affiliate, Printing Industries Association, Inc. of Southern California (PIASC), and their solid campaign to educate consumers about print. When we look at today’s marketing, we see that it’s heavily focused on “engaging” customers. Well what’s a more engaging medium than print? Print is tactile. It’s visual. And it is an essential part of a larger, interactive multi-channel marketing campaign. The tactility of print is just one of the key messages promoted by Choose Print, the powerful multimedia campaign by PIASC. Since the campaign launched in January 2011, Choose Print has become another integral go-to resource for print professionals in California and beyond and featured at trade shows and in articles from industry publications. We spoke with Ara Izquierdo, EVP/COO of PIASC as she shared how their strategic messaging is impacting consumers. 1. One significant advantage of print is no doubt its tangibility. How are you driving the tactile benefits of print, and what effects are you seeing from this messaging? ChoosePrint is a multi-media campaign, so we have taken a multimedia approach to driving home this message. Tactile Print Pieces are really our core medium.Among the pieces we have produced, there are two specific pieces that demonstrate the message. The first piece was “Print is Rich.” The front side of this postcard was 4-color process, embossed and engraved on 80# Classic Crest Smooth Cover Solar White stock. Mounted to this was the back side, which was Xerox color digital and foil stamped on 105# Esse Digital Cover Pearlized White. The second piece, “Touch,” is an engraved and blind embossed 8½ × 11-inch piece printed on Classic Crest Cover Avalanche White 100C Eggshell Finish. Print delivers tactile information—just one of the reasons you should Choose Print. These pieces have been used as Direct Mail and Magazine Inserts. “Print is Rich” was mailed out as part of a two-year postcard campaign targeting ad agencies and print buyers. The “Touch” piece was inserted into the May/June 2014 issue of GDUSA magazine. Additionally, Trade Shows offer an opportunity to reach consumers. “Print is Rich” was distributed to designers and print buyers at the 2013 HOW Design Conference as well as numerous industry and non-industry events. “Touch” will be distributed at the 2014 HOW Design Conference. Combining print and digital, QR codes on each piece linked to Videos showing their production and discussing the fact that part of the beauty of print is that it’s tactile. Another medium we use are Articles. The March/April issue of GDUSA featured our article on “Print is Gloriously Tactile.” This article is now on the “Downloads” page of the ChoosePrint.org website, where it is readily available for reprinting in company newsletters and marketing materials. Finally Social Media has been a valuable tool in promoting print’s tangibility on Facebook and Twitter. The results of these efforts have been extremely positive....
read more