The three free events are designed to give a clearer understanding of implementing web-to-print, exploring routes to market and educating end customers.

“Printers of course are aware of web-to-print but it’s still a case of telling them about solutions selling as opposed to a traditional print sales,” said marketing manager Selena Tombs.

“Web-to-print is not about substrates and different machines, it’s about saving time and money. It’s a different conversation, and that can take some getting used to for some printers.”

The first event, on 18 September, is called a Solution Selling Print Services seminar and is targeted at managing directors, sales managers, marketing managers and directors and other members of the sales team.

It will be held at Merrist Wood Golf Club in Guildford, Surrey, and look at how to approach prospective customers and what options should be offered. It will cover strategies and tips on how to sell print services and use online print portals to “empower” customers.

The second event, called Taking Your Print Business Online, is on 25 September at Cawder Golf Club in Glasgow will cover the same material and also look at “how to craft a winning web-to-print solution”.

The third seminar is being held on 17 October at BPIF Midland Business Centre, Coventry. Delegates will look at the kind of tactics needed to influence decision makers and how to become a trusted web-to-print partner.

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