and Goodprint generated sales of £2.31m in the first quarter, and accounted for the bulk of the £24.3m turnover group’s sales and profits in the period.

The two operations added more than 17,800 new customers in the three months to the end of May. The firm said its challenge was to continue to attract and retain customers while restricting its advertising budget to no more than 27% of sales.

The integration of Goodprint, acquired by Tangent in a £10.2m deal last October, is now delivering better-than-anticipated savings, said the company.

The group has also appointed Steven Grout as chief executive of £10m turnover digital marketing agency Tangent Snowball. This is part of the change in management announced at Tangent’s year-end along with plans to refocus Tangent Snowball on higher-margin business.

Grout has an agency background and joins from Targetbase Claydon Heeley, where he was CEO. He has worked with a number of major brands, including British Airways, Heinz and Pfizer.