The new Tesco magazine, forms part of a new content strategy from Cedar, Tesco’s content marketing partner, including a new online hub at tesco.com/foodandliving, print and tablet versions of the magazine.
Italian printer Eurogravure has been charged with printing the 98pp title, while Walstead subsidiary Rhapsody is responsible for the pre-press.
Tesco’s old A5 magazine had an average circulation of 1.9m from January to June 2013, according to the official audit figures, while the 2012 NRS survey found that each issue attracted up to 7.2m readers.
The new-look title, which launched in Tesco stores on 16 September, features an augmented reality cover and click-to-buy features delivered through the Metaio platform and the Tesco Discover app.
Social media activity is running across six channels, including: Twitter, YouTube, Pinterest, Instagram, Facebook and Google+.
Emma Arnold, head of publishing and content at Tesco, said: “The new Tesco magazine and digital content marks a fresh approach to sharing our passion and care for food with customers.
“All the recipes and lifestyle ideas have been designed with our customers at heart, and we can’t wait to hear what they think when the magazine hits stores.”