The following is a guest blog post from Joe Marin, Sr. Instructor/Manager Training Programs, Printing Industries of America, encouraging graphic arts professionals and industry newcomers to attend Orientation to the Graphic Arts, April 15–18, 2013.

The printing industry is complex and constantly changing. I’ve found that one of the biggest problems for those who are new to the industry—and even those who worked in the business for a while—is understanding terminology and workflow.

Administrative, sales, and even production employees are often focused on their specific task without completely understanding how what they do impacts the job being produced. Add this to all of the industry terminology and jargon and the printing industry can quickly become a confusing place to work!

The Orientation to the Graphic Arts workshop addresses all of these issues and so much more. During this class you won’t just see workflow, you’ll be immersed in a graphic arts workflow set in Printing Industries of America’s amazing production laboratories:

  • Be a designer, and create a job to print on our digital press.
  • Be the prepress operator, and understand digital file problems, create proofs and plates. Be the press operator, and print a job on our 6-color offset press.
  • Be the bindery technician, and operate a cutter, folder, and saddle-stitcher.

Check out the video above, which provides an overview of our amazing training facility. Also, check out some of the pictures below that illustrate the laboratories used in Orientation to the Graphic Arts.