SMFG used Gary Vynerchuk as an excellent example of building brand awareness to his wine business. Gary was recently featured in an interview in Inc. magazine (February, 2011). He has a great quote, “When it comes to social media, I think most companies are putting a couple of chips on the table. I’m all in. Engagement is key to building real relationships with people you do business with…” Made me stop and think…am I all “in”? Are you all in? See the details of this interview… his energy exudes in describing the “The Way I Work.” See http://prnt.in/Z4o
I was impressed with his schedule and amazed at his use of TweetDeck. Also wondered if he has more than the allotted 24 hours per day! Note that he moved from his wine business to VaynerMedia. Impressive.