According to the Dutch manufacturer the inks have been developed to match the performance of products from major vendors such as Epson, HP, and Canon, but at prices more comparable with “cheaper” alternatives.

A spokesman said: “Because printer cartridges from the original manufacturers are often expensive, demand exists for cheaper third-party options. The Van Son premium wide format inks are a direct copy of OEM inks [in terms of performance].”

Formulated with an aqueous pigment base, the inks are available in cartridges from 220ml, 700ml and 775ml with prices ranging from £38 to £141. Where required cartridges are available to buy in 1,000ml containers for bulk orders.

The range also includes inks designed for use with Mimaki SS21 and Roland Eco-Sol Max printers. These solvent-based inks are available in 440ml cartridges for £56.31 and 1,000ml containers for bulk orders.

Suitable for both the solvent and eco-solvent markets they can be used for outdoor display work without the need for lamination, according to the manufacturer.

Visitors to the stand at Fespa will be offered “show only” discounted prices on the new range.