Below, Michael Walters, Executive Director, Distributor Services, ASI, discusses how the newest National Buying Program will help your business.

So what does the new National Buying Program with ASI mean to you and your business? More revenue! Distributors (like you) who sell promotional products find it very lucrative.

Here’s a little background on this $18.5 billion industry and why it makes sense to offer a new service to your clients.

What is a promotional product?

Also known as ad specialties, promotional products are any item that can be imprinted with a company’s logo.

Top Promotional Products in 2012

  1. Shirts
  2. Bags
  3. Writing instruments
  4. Other apparel
  5. Caps/headwear

Why would my customers want to use promotional products?

Two main reasons:

  • Exposure. Companies increase brand recognition with these products, because they are designed to be used or worn on a repetitive basis, constantly putting a company’s name and logo in front of potential buyers.
  • Affordability. Promotional products are very affordable, with the cost per impression being less than other forms of popular media, including TV and radio.

What kind of revenue can I expect?

There’s a high profit margin on promotional products—up to 40%, and average yearly sales for a distributor are around $775,100. Sounds good, doesn’t it?

Want to learn more?

Offer customers a new service and gain new clients! Visit to learn more about Printing Industries of America’s National Buying Program with ASI.