“With marketing budgets tighter than ever, the measurement tool offers print service providers the potential to help their customers improve the performance and cost-effectiveness of their print applications,” said a spokesman. “It also serves as a proof point that they can use to support their service offerings by presenting customers with the costs, results and benefits of previous customer success stories.” The “print-centric ROI tool” follows Canon research published last year that found only one in ten companies in Europe had a formal process for evaluating the effectiveness of the print they commissioned. Many felt working out the value of print was too hard to quantify. The ROI tool is powered by Microsoft Excel and allows print service providers to profile a customer and their planned campaign to help the set out aims and objectives. “It can be used in a number of different ways: firstly as part of a consultative approach by the print service provider towards their buyer, understanding their needs and requirements in relation to the application or campaign they are looking to purchase or commission. “The PSP can then highlight a potential ROI that could be achieved on the back of that investment. It is also a resource for industry data and statistics, highlighting the value of specific print applications through data from a variety of European sources.” Canon’s European and UK graphic arts customer marketing spokesman Andy Harris said: “We wanted to help answer many of the questions raised by print buyers on the value of print and provide a means to analyse and measure the effectiveness of print applications in their campaigns.” Visit http://www.canon-europe.com/roi/...

“With marketing budgets tighter than ever, the measurement tool offers print service providers the potential to help their customers improve the performance and cost-effectiveness of their print applications,” said a spokesman. “It also serves as a proof point that they can use to support their service offerings by presenting customers with the costs, results and benefits of previous customer success stories.” The “print-centric ROI tool” follows Canon research published last year that found only one in ten companies in Europe had a formal process for evaluating the effectiveness of the print they commissioned. Many felt working out the value of print was too hard to quantify. The ROI tool is powered by Microsoft Excel and allows print service providers to profile a customer and their planned campaign to help the set out aims and objectives. “It can be used in a number of different ways: firstly as part of a consultative approach by the print service provider towards their buyer, understanding their needs and requirements in relation to the application or campaign they are looking to purchase or commission. “The PSP can then highlight a potential ROI that could be achieved on the back of that investment. It is also a resource for industry data and statistics, highlighting the value of specific print applications through data from a variety of European sources.” Canon’s European and UK graphic arts customer marketing spokesman Andy Harris said: “We wanted to help answer many of the questions raised by print buyers on the value of print and provide a means to analyse and measure the effectiveness of print applications in their campaigns.” Visit http://www.canon-europe.com/roi/...

The £360,000 machine went into John E Wright’s Nottingham base last week and replaced a seven-year-old HP Scitex FB6100. It prints POS materials, banners and exhibition displays on Foamex, vinyl and fabrics for retailers and fashion houses. The company was pipped by Format Graphics in Milton Keynes, which became the first printer in the UK to own the wide-format digital inkjet machine when it purchased one this spring. EFI launched the machine in 2011, describing it as a “breakthrough” in super-wide technology. According to John E Wright managing director Tony Barnett, the machine’s standout features are speed and quality, producing 100sqm/hr at saleable quality. “It is so much quicker; there’s no finishing or real labour input – it drives itself and is incredibly fast,” he said. “The quality is exceptional. There is no banding; it’s almost as good as old-fashioned print and mount but less than half the price. “We had a good relationship with HP and wanted to stay with them, but they didn’t have a machine in this particular market at this price. The nearest alternative cost twice as much.” Another plus was cool curing, he said. This made the Vutek GS250LX more “forgiving” when it came to printing on vinyl and fabrics. Barnett said he expected the machine to add £1m in two years to the firm’s turnover, currently £6.5m. “It is extremely productive and we want it to take us into new areas, which we couldn’t reach previously because of quality issues. The market for silky fabric exhibition displays is growing rapidly and we want to play a big part. “This investment offers immediate benefits of speed of production, an extended range of substrates, more colour-management capability and fewer production costs. We will transfer flatbed production to the new Vutek by the end of June. “The significant reduction in power requirement reduces both our costs and our carbon footprint, thereby underpinning our ISO14001 environmental and ISO 9001 quality qualifications of which we are proud.” Family firm John E Wright was formed in 1900 and today has more than 100 employees in seven regional offices. The ‘hub and spoke’ business has its main base in Nottingham with around 50 staff, said...

The £360,000 machine went into John E Wright’s Nottingham base last week and replaced a seven-year-old HP Scitex FB6100. It prints POS materials, banners and exhibition displays on Foamex, vinyl and fabrics for retailers and fashion houses. The company was pipped by Format Graphics in Milton Keynes, which became the first printer in the UK to own the wide-format digital inkjet machine when it purchased one this spring. EFI launched the machine in 2011, describing it as a “breakthrough” in super-wide technology. According to John E Wright managing director Tony Barnett, the machine’s standout features are speed and quality, producing 100sqm/hr at saleable quality. “It is so much quicker; there’s no finishing or real labour input – it drives itself and is incredibly fast,” he said. “The quality is exceptional. There is no banding; it’s almost as good as old-fashioned print and mount but less than half the price. “We had a good relationship with HP and wanted to stay with them, but they didn’t have a machine in this particular market at this price. The nearest alternative cost twice as much.” Another plus was cool curing, he said. This made the Vutek GS250LX more “forgiving” when it came to printing on vinyl and fabrics. Barnett said he expected the machine to add £1m in two years to the firm’s turnover, currently £6.5m. “It is extremely productive and we want it to take us into new areas, which we couldn’t reach previously because of quality issues. The market for silky fabric exhibition displays is growing rapidly and we want to play a big part. “This investment offers immediate benefits of speed of production, an extended range of substrates, more colour-management capability and fewer production costs. We will transfer flatbed production to the new Vutek by the end of June. “The significant reduction in power requirement reduces both our costs and our carbon footprint, thereby underpinning our ISO14001 environmental and ISO 9001 quality qualifications of which we are proud.” Family firm John E Wright was formed in 1900 and today has more than 100 employees in seven regional offices. The ‘hub and spoke’ business has its main base in Nottingham with around 50 staff, said Barnett....

The £360,000 machine went into John E Wright’s Nottingham base last week and replaced a seven-year-old HP Scitex FB6100. It prints POS materials, banners and exhibition displays on Foamex, vinyl and fabrics for retailers and fashion houses. The company was pipped by Format Graphics in Milton Keynes, which became the first printer in the UK to own the wide-format digital inkjet machine when it purchased one this spring. EFI launched the machine in 2011, describing it as a “breakthrough” in super-wide technology. According to John E Wright managing director Tony Barnett, the machine’s standout features are speed and quality, producing 100sqm/hr at saleable quality. “It is so much quicker; there’s no finishing or real labour input – it drives itself and is incredibly fast,” he said. “The quality is exceptional. There is no banding; it’s almost as good as old-fashioned print and mount but less than half the price. “We had a good relationship with HP and wanted to stay with them, but they didn’t have a machine in this particular market at this price. The nearest alternative cost twice as much.” Another plus was cool curing, he said. This made the Vutek GS250LX more “forgiving” when it came to printing on vinyl and fabrics. Barnett said he expected the machine to add £1m in two years to the firm’s turnover, currently £6.5m. “It is extremely productive and we want it to take us into new areas, which we couldn’t reach previously because of quality issues. The market for silky fabric exhibition displays is growing rapidly and we want to play a big part. “This investment offers immediate benefits of speed of production, an extended range of substrates, more colour-management capability and fewer production costs. We will transfer flatbed production to the new Vutek by the end of June. “The significant reduction in power requirement reduces both our costs and our carbon footprint, thereby underpinning our ISO14001 environmental and ISO 9001 quality qualifications of which we are proud.” Family firm John E Wright was formed in 1900 and today has more than 100 employees in seven regional offices. The ‘hub and spoke’ business has its main base in Nottingham with around 50 staff, said Barnett....