The new building will be home to Kodak’s relocated European HQ and inkjet demo centre, previously located in Gland, Switzerland, and its EAMER technology demo centre, previously based in La Hulpe, Belgium. Kodak chief executive Antonio Perez, who cut the ribbon to mark the building’s official opening, said: “Kodak is now a formidable competitor – strong and ready to help lead the industry through disruptive technologies and breakthrough solutions in fast-growing market segments. “Our new Technology Centre in Eysins is a good example of how we bring everything together for the benefit of the customer – technologies, products, services and our great team.” Kodak announced the relocation on 1 August 2013, at which time EAMER regional managing director Philip Cullimore said it would “make life much easier for [Kodak’s] customers”. “In a single trip they can meet our team of experts and see demonstrations of our full range of Kodak Solutions,” he said, adding that it made commercial sense as it would mean having one office instead of two. Demonstration equipment at the new HQ includes the Nexpress SX 3300, Prosper 5000XLi, Prosper S5 and S10 Imprinting Systems, Versamark VL4000 and VX5000 printing systems, Flexcel NX wide imager, all Kodak Unified Workflow products and print samples produced with Sonora XP plates (imaged on a Magnus Q8000 platesetter). At the opening ceremony, Cullimore said: “We now have all of the new Kodak under one roof. Our customers and partners have a one-stop shop to meet the Kodak team and explore the company’s solutions portfolio. And the combination of two offices into one ensure we are a more cost-effective operation.”...

The retailer implemented an e-CRM programme that saw the delivery of tens of millions of emails, but came to Howard Hunt Group wanting to test direct mail as part of the CRM strategy for Beautycard holders. The two companies began working on further cross-channel campaigns aimed at increasing the frequency of purchase and average transactional value. The Shhhhhh Mother’s Day campaign launched this March offering exclusive bonus points on fragrances. Wider-reaching channels including Facebook and TV were used to build awareness and create a platform for Superdrug to offer more tailored and personalised products. Howard Hunt worked to create a data selection of VIP card holders for a personalised DM campaign. Outcomes included better overall response and open rates and high average transaction values. The last word, however, went to the PrintWeek judges: “Excellent use of cross-channel communications, showing that DM supported by email really can drive value.” www.howardhuntgroup.com 01322 273252 FINALISTS Communisis Howard Hunt Group Response One Sponsored by Cross Media 2013...

The programme, organised by Print Future’s Neil Falconer, aims to help printers to “future-proof their business and to look at new and existing opportunities to make money”. Falconer told PrintWeek: “Printers need to adapt to survive – most SME printers are not going to survive on offset print or even on a mix of offset and digital; they still need to diversify and look at opportunities in cross-media, wide format and packaging. “The whole thing is really targeted at the SME print community and the essence of the Master Classes is based around better business and better margins.” The Master Classes will run daily across two theatres – each with a daily theme – and will include a mix of practical sessions and case studies. “We will have a series of short, sharp, very practical sessions with key takeaways around things like: planning for change; improving your marketing; identifying key customers in vertical markets and being more strategic about the customers you win,” said Falconer. The programme will include a blend of sales, production efficiency and technical development themes with a target of three key takeaways per session, which Falconer said would be a case of, “go away and do this and you’ll make more money in your business”. A daily “Ask the Expert” lunchtime panel debate will aim to help printers audit their current sales and marketing approach and identify additional digital and cross media service opportunities. Topics include: colour management; environment; business planning; workflow; web-to-print; selling print; market intelligence; marketing print; sales techniques; wide format; packaging; finance. “I think we as an industry have a tendency to get hung-up on print quality when no-one else is,” said Falconer. “Printers will ask: why are we going to put in a fully colour-managed workflow when our customers are happy with the quality as it is? “But putting in a colour-managed workflow isn’t just about colour and quality, it’s about being more productive, stopping tinkering for 5-10 minutes on every job and taking costs out of your bottom line.” He added: “There are a fantastic range of new print-related applications and market opportunities to take advantage of, but first and foremost you have to get the basics right. “In all the consultancy work that we do for SME printers, even the bigger, more digital and cross media savvy ones are often let down by a lack of planning, inefficient production and an ineffective sales process. “The Ipex Master Classes will help them improve in these areas.” Trevor Crawford, Ipex 2014 event director, said: “Ipex 2014 has been developed as a source of information and education for everyone in the print and communications industry, and the Master Classes are an important...

The programme, organised by Print Future’s Neil Falconer, aims to help printers to “future-proof their business and to look at new and existing opportunities to make money”. Falconer told PrintWeek: “Printers need to adapt to survive – most SME printers are not going to survive on offset print or even on a mix of offset and digital; they still need to diversify and look at opportunities in cross-media, wide format and packaging. “The whole thing is really targeted at the SME print community and the essence of the Master Classes is based around better business and better margins.” The Master Classes will run daily across two theatres – each with a daily theme – and will include a mix of practical sessions and case studies. “We will have a series of short, sharp, very practical sessions with key takeaways around things like: planning for change; improving your marketing; identifying key customers in vertical markets and being more strategic about the customers you win,” said Falconer. The programme will include a blend of sales, production efficiency and technical development themes with a target of three key takeaways per session, which Falconer said would be a case of, “go away and do this and you’ll make more money in your business”. A daily “Ask the Expert” lunchtime panel debate will aim to help printers audit their current sales and marketing approach and identify additional digital and cross media service opportunities. Topics include: colour management; environment; business planning; workflow; web-to-print; selling print; market intelligence; marketing print; sales techniques; wide format; packaging; finance. “I think we as an industry have a tendency to get hung-up on print quality when no-one else is,” said Falconer. “Printers will ask: why are we going to put in a fully colour-managed workflow when our customers are happy with the quality as it is? “But putting in a colour-managed workflow isn’t just about colour and quality, it’s about being more productive, stopping tinkering for 5-10 minutes on every job and taking costs out of your bottom line.” He added: “There are a fantastic range of new print-related applications and market opportunities to take advantage of, but first and foremost you have to get the basics right. “In all the consultancy work that we do for SME printers, even the bigger, more digital and cross media savvy ones are often let down by a lack of planning, inefficient production and an ineffective sales process. “The Ipex Master Classes will help them improve in these areas.” Trevor Crawford, Ipex 2014 event director, said: “Ipex 2014 has been developed as a source of information and education for everyone in the print and communications industry, and the Master Classes are an important...

The retailer implemented an e-CRM programme that saw the delivery of tens of millions of emails, but came to Howard Hunt Group wanting to test direct mail as part of the CRM strategy for Beautycard holders. The two companies began working on further cross-channel campaigns aimed at increasing the frequency of purchase and average transactional value. The Shhhhhh Mother’s Day campaign launched this March offering exclusive bonus points on fragrances. Wider-reaching channels including Facebook and TV were used to build awareness and create a platform for Superdrug to offer more tailored and personalised products. Howard Hunt worked to create a data selection of VIP card holders for a personalised DM campaign. Outcomes included better overall response and open rates and high average transaction values. The last word, however, went to the PrintWeek judges: “Excellent use of cross-channel communications, showing that DM supported by email really can drive value.” www.howardhuntgroup.com 01322 273252 FINALISTS Communisis Howard Hunt Group Response One Sponsored by Cross Media 2013...