The new Tesco magazine, forms part of a new content strategy from Cedar, Tesco’s content marketing partner, including a new online hub at tesco.com/foodandliving, print and tablet versions of the magazine. Italian printer Eurogravure has been charged with printing the 98pp title, while Walstead subsidiary Rhapsody is responsible for the pre-press. Tesco’s old A5 magazine had an average circulation of 1.9m from January to June 2013, according to the official audit figures, while the 2012 NRS survey found that each issue attracted up to 7.2m readers. The new-look title, which launched in Tesco stores on 16 September, features an augmented reality cover and click-to-buy features delivered through the Metaio platform and the Tesco Discover app. Social media activity is running across six channels, including: Twitter, YouTube, Pinterest, Instagram, Facebook and Google+. Emma Arnold, head of publishing and content at Tesco, said: “The new Tesco magazine and digital content marks a fresh approach to sharing our passion and care for food with customers. “All the recipes and lifestyle ideas have been designed with our customers at heart, and we can’t wait to hear what they think when the magazine hits stores.”...
Faret selects Trucard for premium drinks carton
Malcolm Sinclair, sales director at Tullis Russell said that the premium drinks sector was still “one of the big growth markets across the world”, adding that brand owners were looking to differentiate their brands “through the feel and texture of the carton” rather than solely its look on the shelf. Chilean packaging printer Faret is one of the latest company’s to select Tullis Russell’s Trucard 2 gloss 530gsm for the presentation carton for international wine producer and distributor Anakena Chilean Wine. The printing and finishing processes used by Faret included a double hit on the black for maximum density, as well as metallic gold inks, gloss and matt spot UV varnishing and embossing. The box was printed on a six-colour Heidelberg XL 105 plus double coater and finished on a Bobst Expercut 106 LER; inks were supplied by Epple and coatings by Actega Terra. The embossing also included two hits, the first for embossing and the second die-cutting. Jaime Gonzalez, key account manager at Faret, said: “Anakena Chilean wines required a high quality board strong enough on its own so that litho-lamination was not required. “It also needed a smooth gloss surface capable of handling demanding print finishing techniques that would deliver a striking on-shelf visual impact. Tullis Russell’s trucard 2 gloss 530gsm provided the solution and we are very pleased with the result.” Rosario Carvajal, graphic designer at Santiago-based Anakena Chilean wine added: “We are delighted with the look and feel of our wine boxes which reflect perfectly the premium nature of our wines.”...
Faret selects Trucard for premium drinks carton
Malcolm Sinclair, sales director at Tullis Russell said that the premium drinks sector was still “one of the big growth markets across the world”, adding that brand owners were looking to differentiate their brands “through the feel and texture of the carton” rather than solely its look on the shelf. Chilean packaging printer Faret is one of the latest company’s to select Tullis Russell’s Trucard 2 gloss 530gsm for the presentation carton for international wine producer and distributor Anakena Chilean Wine. The printing and finishing processes used by Faret included a double hit on the black for maximum density, as well as metallic gold inks, gloss and matt spot UV varnishing and embossing. The box was printed on a six-colour Heidelberg XL 105 plus double coater and finished on a Bobst Expercut 106 LER; inks were supplied by Epple and coatings by Actega Terra. The embossing also included two hits, the first for embossing and the second die-cutting. Jaime Gonzalez, key account manager at Faret, said: “Anakena Chilean wines required a high quality board strong enough on its own so that litho-lamination was not required. “It also needed a smooth gloss surface capable of handling demanding print finishing techniques that would deliver a striking on-shelf visual impact. Tullis Russell’s trucard 2 gloss 530gsm provided the solution and we are very pleased with the result.” Rosario Carvajal, graphic designer at Santiago-based Anakena Chilean wine added: “We are delighted with the look and feel of our wine boxes which reflect perfectly the premium nature of our wines.”...
FFEI ready for ‘white ink battleground’
“Nobody else has this level of flexibility, adhesion and opacity,” stated FFEI managing director Andy Cook. The Graphium uses Xaar heads combined with Fujifilm ink and an Edale transport system, with integration by FFEI. Fujifilm will sell the press in a number of European markets, including the UK. “Fujifilm came to us with a nice white ink about 18 months ago. White ink is difficult to jet, this one uses some clever technology and special fluids – Fujifilm pulled a white rabbit out of the hat!” Cook said. “It doesn’t crack, and it sticks to the substrate – you can’t lift it off with Sellotape. White ink will be the battleground in the years ahead,” he added. As well as labels, the Graphium’s transport system is also suitable for other substrates, such as tissue and film, and Cook envisages a wide range of potential applications for the device. “It could even be fluffy material, it won’t snarl up in the press and destroy it.” The press has a 330mm or 410mm print width and runs at up to 50m/min, with 35m/minute viewed as the optimum speed. It costs around £600,000 depending on the configuration. FFEI is also tempting buyers by offering a year’s warranty on the printheads, because of its belief in the reliability of the system. It took five orders at the recent Print 13 show in Chicago and will ship the first machines to customers in the USA next month. Shipments to European customers will begin in Q1 2014....
Oberthur and G4S bid for £1bn UK banknote contract
The newswire has reported that Oberthur, which launch a hostile takeover bid for De La Rue in December 2010, would fulfil the print element of the £1bn, 10-year contract, while G4S would provide cash handling and security services. G4S, which is the world’s largest security firm, was heavily criticised for failing to deliver on its contract to provide security for the London 2012 Olympic Games, leading to members of the UK Armed Forces being called in at the last minute to plug the gap and costing the firm £50m. Following the Olympics fiasco, G4S announced that it would not be bidding for sporting contracts including the FIFA 2014 World Cup in Brazil. However, the firm was back in the public spotlight in August when it was forced to withdraw its bid for the £150m contract to monitor criminals electronically after it emerged that both it and rival Serco had received payments for tagging criminals who had either died or been sent back to prison. The Bank of England’s £1bn banknote contract, which is likely to include a new generation of polymer banknotes, is due to commence in April 2015. De La Rue, which has held the contract to supply currency to the Bank of England since 2003, is understood to be rebidding for the contract. Other bidders are thought to include German firm Giesecke & Devrient, Canada-based Fortress Paper’s banknote division Landqart and UK-based Innovia Security. Oberthur and G4S were unavailable for comment....