This is a guest blog post from Michael Walters, Executive Director, Distributor Services at Advertising Specialty Institute (ASI). For more information about the National Buying Programs available to members through Printing Industries of America affiliates, visit www.printing.org/buyingpower. Every client who buys from you already uses imprinted items—logo pens, t-shirts, bags, etc. Selling promotional products is a natural progression for a lot of printers—you already have your clients’ logos, there aren’t any start-up costs, there’s a high ROI, and it’s easy to get started! The Printing Industries of America National Buying Program with ASI, for members through Printing Industries of America affiliates, is a great way for you to break into this $19.4 billion industry and immediately begin increasing revenue. Margins and Sales Distributors selling promotional products see: Profit margins up to 40% Average yearly sales around $775,000 ROI Opportunities Based on the results of ASI’s Global Advertising Specialties Impressions Study v.3, your customers spend an average of $3,000 per year on promotional items, with an average gross profit margin of 38%. Take a look at what that could mean for your annual revenues and gross profits if you sell promotional products to your current customers: Click here to view Global Advertising Specialties Impressions Study v.3. Increase Your Earning Potential Instead of doing one-off print jobs, help your clients build campaigns using promotional products. Campaigns help increase brand recognition for your clients and ensure repeat business for your company. You can help customers be more successful—and increase your sales. Want to Learn More? Find out how ASI’s tools can help you grow profits and expand your business and see all that ASI has to offer members through Printing Industries of America affiliates by visiting...

This is a guest blog post from Michael Walters, Executive Director, Distributor Services at Advertising Specialty Institute (ASI). For more information about the National Buying Programs available to members through Printing Industries of America affiliates, visit www.printing.org/buyingpower. Every client who buys from you already uses imprinted items—logo pens, t-shirts, bags, etc. Selling promotional products is a natural progression for a lot of printers—you already have your clients’ logos, there aren’t any start-up costs, there’s a high ROI, and it’s easy to get started! The Printing Industries of America National Buying Program with ASI, for members through Printing Industries of America affiliates, is a great way for you to break into this $19.4 billion industry and immediately begin increasing revenue. Margins and Sales Distributors selling promotional products see: Profit margins up to 40% Average yearly sales around $775,000 ROI Opportunities Based on the results of ASI’s Global Advertising Specialties Impressions Study v.3, your customers spend an average of $3,000 per year on promotional items, with an average gross profit margin of 38%. Take a look at what that could mean for your annual revenues and gross profits if you sell promotional products to your current customers: Click here to view Global Advertising Specialties Impressions Study v.3. Increase Your Earning Potential Instead of doing one-off print jobs, help your clients build campaigns using promotional products. Campaigns help increase brand recognition for your clients and ensure repeat business for your company. You can help customers be more successful—and increase your sales. Want to Learn More? Find out how ASI’s tools can help you grow profits and expand your business and see all that ASI has to offer members through Printing Industries of America affiliates by visiting...

Colors speak loudly when it comes to brands. The professionals responsible for brand color from concept to final product need to speak the same language to ensure colors are communicating the correct message. You may think that ideal is hard to achieve. Take a look to discover how you can get the color management skills from leading companies to communicate brand color, maintain its integrity through the workflow, and save costs. For some real-world insight, in the comprehensive rebranding of American Airlines, the iconic brand’s red, white, and blue signature colors were reinvigorated. A product of extensive market research, the update was made to evoke a “more modern, vibrant, and welcoming spirit” that represents modern American ideals. Leading the project was Chief Creative Officer Sven Seger of FutureBrand, a creative branding agency that helps companies like American Airlines use color to enhance their brand. Seger, one keynote at the 2013 Color Management Conference, modernized the brand, creating a new livery and logo. The first in the last 40 years, this update effectively communicates the brand and remains consistent across different aircraft composite materials, ticketing kiosks, credit cards, and other substrates as well as online. Seger goes in depth at the conference as to how his team defined the American brand’s core message and created a design that saves their client resources by being repeatable across multiple substrates.  A further example of how the rebranding experts of FutureBrand approach critical color consistency is in the creation of a new visual identity for UPS that was carried across all of the brand’s products from vehicles to uniforms to packaging. They also helped their clients communicate the revamped look through the workflow of design, production, and implementation of the new brand. The rebrand included a “color palette designed to both complement and energize brown—the company’s signature color for over 100 years.” According to this FutureBrand case study, the rebranding resulted in 13% increased earnings and ranked in FORTUNE Magazine’s Top 50 in brand recognition in 2011. Creative software company Adobe is one that is constantly putting out more innovative products to help designers maintain color from screen to print like Creative CloudTM, Photoshop® CC, and Illustrator® CC. Adobe Senior Creative Director Russell Brown is an Emmy Award-winning instructor, Adobe Photoshop virtuoso, and host of a popular Web tutorials series, “The Russell Brown Show.” Brown utilizes creative Photoshop design techniques to get the most precise colors. Another all-star keynote at the 2013 Color Management Conference, he offers aesthetic and technical tips to maximize software for consistent color management. Passionate about adding real tangibility to his work, he states that “projects aren’t real until we have something we can touch, like a print,” said...

Colors speak loudly when it comes to brands. The professionals responsible for brand color from concept to final product need to speak the same language to ensure colors are communicating the correct message. You may think that ideal is hard to achieve. Take a look to discover how you can get the color management skills from leading companies to communicate brand color, maintain its integrity through the workflow, and save costs. For some real-world insight, in the comprehensive rebranding of American Airlines, the iconic brand’s red, white, and blue signature colors were reinvigorated. A product of extensive market research, the update was made to evoke a “more modern, vibrant, and welcoming spirit” that represents modern American ideals. Leading the project was Chief Creative Officer Sven Seger of FutureBrand, a creative branding agency that helps companies like American Airlines use color to enhance their brand. Seger, one keynote at the 2013 Color Management Conference, modernized the brand, creating a new livery and logo. The first in the last 40 years, this update effectively communicates the brand and remains consistent across different aircraft composite materials, ticketing kiosks, credit cards, and other substrates as well as online. Seger goes in depth at the conference as to how his team defined the American brand’s core message and created a design that saves their client resources by being repeatable across multiple substrates.  A further example of how the rebranding experts of FutureBrand approach critical color consistency is in the creation of a new visual identity for UPS that was carried across all of the brand’s products from vehicles to uniforms to packaging. They also helped their clients communicate the revamped look through the workflow of design, production, and implementation of the new brand. The rebrand included a “color palette designed to both complement and energize brown—the company’s signature color for over 100 years.” According to this FutureBrand case study, the rebranding resulted in 13% increased earnings and ranked in FORTUNE Magazine’s Top 50 in brand recognition in 2011. Creative software company Adobe is one that is constantly putting out more innovative products to help designers maintain color from screen to print like Creative CloudTM, Photoshop® CC, and Illustrator® CC. Adobe Senior Creative Director Russell Brown is an Emmy Award-winning instructor, Adobe Photoshop virtuoso, and host of a popular Web tutorials series, “The Russell Brown Show.” Brown utilizes creative Photoshop design techniques to get the most precise colors. Another all-star keynote at the 2013 Color Management Conference, he offers aesthetic and technical tips to maximize software for consistent color management. Passionate about adding real tangibility to his work, he states that “projects aren’t real until we have something we can touch, like a print,” said...

Like a common language, wide-format digital printers need set standards to enable their devices to communicate with different parts of the workflow efficiently. When different products operate on the same standard “language,” printers can easily purchase new equipment that will integrate with their existing workflow and connect with one another. Using JDF technology, they achieve standardized interoperability and break free of the data exchange issues and loss of time and revenue caused by competing systems. Through Printing Industries of America, you can take advantage of a new CIP4 JDF Product Certification Program for wide-format devices to complement the existing certifications. This new certification is based on the Digital Print Workflow Interoperability Conformance Specification (DPW ICS) 1.4a. Why is this important to the growing wide-format market? For starters, a JDF Certification provides a competitive selling point to attract new customers and extend services for new clients. For a limited time, members can participate in a beta test of DPW ICSat a special reduced fee.* Here, Dr. Mark Bohan, Vice President, Technology and Research, Printing Industries of America, and CIP4’s Education & Marketing Officer, shares some of his thoughts on JDF Certification for both the seller and the consumer. Discover facts that will increase consumer confidence in purchasing JDF-Certified products and the unique profitable advantages for sellers. Q: What does “JDF-Certified” mean? Mark Bohan: If a product is “JDF-Certified,” it means that it writes and reads JDF and JMF as established in one of many “Interoperability Conformance Specifications” (ICS) documents published by CIP4. The “ICS” documents establish the basic requirements for systems that produce and consume JDF within different workflow options. Certification means that a product has proven that it meets these requirements for basic interoperability, the level of the certification relating to the amount of JDF and JMF information that the systems will handle. Q: Who certifies that my products are JDF compliant? MB: Printing Industries of America provides world-wide JDF certification testing for CIP4. Registration for the certification is carried out through the CIP4 website, www.cip4.org. The program was developed in collaboration with CIP4 and their members to provide a method to ensure that the basic interoperability was available. We have seen great strides over the years with the results for the certifications and level of JDF implemented by the different manufacturers. On a personal note, it has been great to see the development of the program and the success that it has had in helping workflow implementations, as this was one of the reasons that I joined Printing Industries of America to head up this program. Q: How will my customers know that my product is JDF-Certified? MB: We issue products certified by Printing Industries of America a...

Like a common language, wide-format digital printers need set standards to enable their devices to communicate with different parts of the workflow efficiently. When different products operate on the same standard “language,” printers can easily purchase new equipment that will integrate with their existing workflow and connect with one another. Using JDF technology, they achieve standardized interoperability and break free of the data exchange issues and loss of time and revenue caused by competing systems. Through Printing Industries of America, you can take advantage of a new CIP4 JDF Product Certification Program for wide-format devices to complement the existing certifications. This new certification is based on the Digital Print Workflow Interoperability Conformance Specification (DPW ICS) 1.4a. Why is this important to the growing wide-format market? For starters, a JDF Certification provides a competitive selling point to attract new customers and extend services for new clients. For a limited time, members can participate in a beta test of DPW ICSat a special reduced fee.* Here, Dr. Mark Bohan, Vice President, Technology and Research, Printing Industries of America, and CIP4’s Education & Marketing Officer, shares some of his thoughts on JDF Certification for both the seller and the consumer. Discover facts that will increase consumer confidence in purchasing JDF-Certified products and the unique profitable advantages for sellers. Q: What does “JDF-Certified” mean? Mark Bohan: If a product is “JDF-Certified,” it means that it writes and reads JDF and JMF as established in one of many “Interoperability Conformance Specifications” (ICS) documents published by CIP4. The “ICS” documents establish the basic requirements for systems that produce and consume JDF within different workflow options. Certification means that a product has proven that it meets these requirements for basic interoperability, the level of the certification relating to the amount of JDF and JMF information that the systems will handle. Q: Who certifies that my products are JDF compliant? MB: Printing Industries of America provides world-wide JDF certification testing for CIP4. Registration for the certification is carried out through the CIP4 website, www.cip4.org. The program was developed in collaboration with CIP4 and their members to provide a method to ensure that the basic interoperability was available. We have seen great strides over the years with the results for the certifications and level of JDF implemented by the different manufacturers. On a personal note, it has been great to see the development of the program and the success that it has had in helping workflow implementations, as this was one of the reasons that I joined Printing Industries of America to head up this program. Q: How will my customers know that my product is JDF-Certified? MB: We issue products certified by Printing Industries of America a...