The augmented reality application has been co-developed with interactive media specialist Kangaroo, and uses HP’s Aurasma app and is on show on stand F66N. Live content plays when the t-shirt is viewed via a tablet or smartphone using Kangaroo’s implementation of the app. Potential applications include branded t-shirts at music gigs, with added-value extras such as album tracks or video available to those who purchase a garment. “A lot of young people will access media in this way, because they’ve grown up through apps,” said Kangaroo director Sonny Sharma. Separately, Magic Touch managing director Jim Nicol said demand for transfer printing onto binders and hard surfaces had “gone berserk.”...

The LEJ, priced around £45,000, was signed for by Micro Aces for model aircraft printing. The Soljet PRO4 XF-640, priced at £21,000, was bought by Fusion Print for sign and banner work. Another XF-640 sale, to a T-shirt printer, is expected. This will be Atech’s first sale of a Roland model as a dye sublimation printer, marking a new partnership between Atech and ink vendor Hilord. Atech has also sold one Burkle liquid coating line and one Crest RSC 3200 hot and cold knife cutter, both being shown for the first time at Fespa. Managing director Allan Ashman said: “A lot of people come to look and make their minds up later. By the end of August we expect to have made around £1m worth of sales from Fespa.”...

The LEJ, priced around £45,000, was signed for by Micro Aces for model aircraft printing. The Soljet PRO4 XF-640, priced at £21,000, was bought by Fusion Print for sign and banner work. Another XF-640 sale, to a T-shirt printer, is expected. This will be Atech’s first sale of a Roland model as a dye sublimation printer, marking a new partnership between Atech and ink vendor Hilord. Atech has also sold one Burkle liquid coating line and one Crest RSC 3200 hot and cold knife cutter, both being shown for the first time at Fespa. Managing director Allan Ashman said: “A lot of people come to look and make their minds up later. By the end of August we expect to have made around £1m worth of sales from Fespa.”...

The ‘dry’, ultra-smooth film is based on the same technology used to protect smartphone screens and can be screen, solvent and UV inkjet printed. It is delivered covered by a protective film that can simply be peeled off and the substrate placed up against a window. The 100-micron polyester film can be removed and re-used making it attractive to retailers that want to advertise short-term promotions in their windows. The film comes in a standard width of 1.5m, available in rolls or in any sheet size requested, at a price of around £9 per sqm. Managing director Andy Voss said: “The cost is really small compared to what you’ll be paying if you have to get a professional fitter out to put up the standard adhesive acrylics that many people use. “Obviously those can’t be re-used either and not all of them have the benefit of being 100% PVC free, which our films are.”...

The ‘dry’, ultra-smooth film is based on the same technology used to protect smartphone screens and can be screen, solvent and UV inkjet printed. It is delivered covered by a protective film that can simply be peeled off and the substrate placed up against a window. The 100-micron polyester film can be removed and re-used making it attractive to retailers that want to advertise short-term promotions in their windows. The film comes in a standard width of 1.5m, available in rolls or in any sheet size requested, at a price of around £9 per sqm. Managing director Andy Voss said: “The cost is really small compared to what you’ll be paying if you have to get a professional fitter out to put up the standard adhesive acrylics that many people use. “Obviously those can’t be re-used either and not all of them have the benefit of being 100% PVC free, which our films are.”...